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Publicity-Expert Authors Share Insider Tips for Developing Effective Publicity Campaigns
Their newly released book, “Megaphones Be With You: How Your Organization Can Play the Media Relations Game—and Win,” is a matter-of-fact, behind-the-scenes look at the intricacies of promoting a business and garnering publicity. Like a megaphone that amplifies a single voice, the book was written to educate CEOs, business owners, and corporate and nonprofit executives about how to reach greater numbers of people with their key messages — and provide these leaders with actionable strategies and tactics for doing so effectively.
Written in an engaging style, “Megaphones” details how a company can decide if it has news, how to work with reporters, how to get coverage for a company or nonprofit even if they don’t have news, and how to assess return on investment.
“Many businesses and nonprofits would like to boost their image through positive coverage, but they either don’t know where to begin or they’ve tried and failed,” said Debbie Fitzgerald, president of Fitzgerald PR in Cumming, Ga. “We lead them through the process of determining if a media relations program will be worthwhile and give them the information they need to develop a successful media campaign.”
“Megaphones” is meant to answer common questions about media relations that enterprise and nonprofit leaders have, such as:
• Where do I start?
• Do I need to follow certain rules?
• Will the strategy work for me?
• What can I do that I haven’t been doing?
• Will I be able to accomplish the job internally?
• Should I hire a professional?
“’Megaphones Be With You” describes how journalists look at their jobs, how to plug in to their existing mindset and how to assess the various media opportunities available today,” said Ed Van Herik, founder of Van Herik Communications in Atlanta. “This isn’t rocket science, but it isn’t intuitive, either. Our book explains how this game is played.”
Due to the comprehensive nature of “Megaphones,” Fitzgerald and Van Herik have dubbed it “The Best Media Relations Book Ever Written” — though in a tongue-in-cheek way. The authors share their extensive knowledge, honed through a combined 40 years in the PR industry, in the easy-to-read, 156-page “Megaphones.” Readers can choose from an e-book available on Amazon.com for $9.99, or a print version for $12.95 or purchase on iTunes for $9.99. “Megaphones” was edited by Sallie Boyles and designed by Henderson Shapiro Peck of Atlanta.
About the Authors
Debbie Fitzgerald and Ed Van Herik have been friends and colleagues since 2009. They are both award-winning PR professionals who are active members of the Public Relations Society of America, Georgia chapter. Fitzgerald has been active in the PR field since 1995 and Van Herik since 1992. Each owns a PR firm that specializes in the practice of media relations, and each has garnered thousands of media interviews for clients in various industries throughout their careers. For more information, visit www.vanherikcommunications.com and www.fitzgeraldpr.com.