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Iconic Soup Maker Taps Gaming and Entertainment Market for Expansion
The first of this new chain of soup and deli restaurants from SoupMan is called Al’s Famous New York Delicatessen & Restaurant and is located at the Quick Bites Food Court though at the Mohegan Resorts Casino in Atlantic City.
Soupman announced it would debut the new restaurant model—the first of over 25 restaurants to open in the next five years—in the New Jersey city in October 2013.
The restaurant model offers SoupMan’s famous soup flavors and all-day menu items.
According to the company’s website, the restaurant model was a modified version of its successful The Original SoupMan franchise venture at the Mohegan Sun Casino in Connecticut.
The 700 square foot soup restaurant started serving guests at the casino location in 2010, according to Yahoo! Finance. Mohegan Sun is the largest casino in North America, Yahoo! Finance noted.
“We saw an extremely positive response to our expanded delicatessen menu from visitors at the casino in Connecticut,” said Lloyd Sugarman, CEO of The Original SoupMan, of the new opportunity in a news release.
“The Al’s Famous New York Delicatessen & Restaurant model was developed as a result of this success. In fact, we expect that all future locations will feature an expanded menu that includes full authentic delicatessen offerings and a breakfast menu suited for the casino environment,” Sugarman added.
The company has set the deal in stone in April last year after inking an agreement with master franchiser Robert Azinian of Johnny Rockets Hamburgers, and CCA Foods, Inc., to set up shop in US and Canada casinos.
Another Al’s Famous New York Delicatessen & Restaurant was also established at the Mohegan Sun at Pocono Downs in Pennsylvania.
Franchises of the new restaurant model that earn over $2 million annually are entitled to an incentive.
SoupMan’s stocks closed at 0.32 on Friday. The company’s stocks traded between 0.25 and 0.76 for the last 52 weeks.
Dubbed as a “small cap-stock with blue-chip brand recognition,” SoupMan is one of the most popular makers of instant best-tasting soups internationally.
SoupMan’s instant soups are available in over 500 leading supermarkets and grocery stores in the United States, after sealing a deal with Tetra Pak to package its soups.