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    Posted May 27, 2014 by

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    Riccardo Ferrari, Direct Marketing Super Star Joins KaratBars

    Riccardo Ferrari, an Italian immigrant from Milan (residing in the United States since 32 years) and well known super star within the direct marketing industry, as top producer, trainer and author, has joined Karatbars International.

    Karatbars is a futuristic e-commerce/direct-to-consumer company that has established a unique alternative to a conventional savings account with a new gold savings and currency system that has now expanded in 116 countries. Unstable US and world economy lead the dollar lose 37.5% of its value since 911, and predicted by many experts to crash substantially further. This allows Karatbars International’s model to expand rapidly establishing its unique system as a competitive force in the $196bn a day gold industry.

    Riccardo Ferrari brings almost thirty years of successful marketing experience to the table, as the #1 producer in four major direct marketing companies and will certainly be a huge asset to his team and Karatbars International. Riccardo Ferrari could be a poster child for the American dream. Like many immigrants, when he arrived to United States, had to start at the bottom rung of the social and economic ladder. He had to struggle with menial jobs, like driving chemical trucks and cabs, working long hours and barely making just enough to survive.

    Having spent the first part of his life working as a naval engineer on cruise ships, Riccardo felt his options for a better life in America were limited, and that’s why he started in the direct marketing industry. “My first year I failed miserably. I think my total income for that year was $250,” Riccardo said. He didn’t give up though, and realized that if he was going to succeed, he was going to have to take a different approach. He started listening to the people who were successful in the business above him and taking their advice.

    Once Riccardo started doing what the successful people were doing, he excelled quickly and went on to make several million dollars during his first ten years as a direct marketer.
    Riccardo came to understand that there are three major components for success in the direct marketing industry:
    1. Lead Generation
    2. Effective written and verbal communication skills.
    3. Sponsorship and leadership skills. Riccardo was able to learn from his mentors in the industry and develop his own strategy for success.

    This was a man who spent years deep in the bowels of huge cruise ships and never sold anything in his life, but became one of the major sales figures in the $100bn direct marketing industry. Riccardo believes that the timing and concept is right for Karatbars. “I decided to sign with to Karatbars because I think it is a great idea who’s time has come.

    Especially considering what is going on in US Europe, China, India and other parts of the world. Saving money in gold and not fiat paper currency only makes sense, and Karatbars has build the first global system to help people accomplish that, I’m in!” Riccardo said.

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