Share this on:
About this iReport
  • Not verified by CNN

  • Click to view brethdavid's profile
    Posted May 28, 2014 by
    London, United Kingdom

    More from brethdavid

    MAX MELLANO, Creative Director in CREATIVITY FARM UK


    Max is living between London, Milan and Houston and he is the Creative Director and the President in CREATIVITY FARM UK, London.

    Every day he is involved in a series of creative projects.
    He's the Company Creative Mind.


    Max's LinkedIn
    (Max has been an Executive Producer and Head of Tv dept. at J. Walter Thompson with more than 20 years of experience)


    OBJECT: SOSPENDO, the Unique Wearable stand for all mobile devices!

    KICKSTARTER Campaign


    Why did you start your business?
    I love to be challenged every day in something new and to challenge my Partners in doing new amazing start-ups.


    A creative mind cannot sleep. That’s why we have invented SOSPENDO the most versatile hands-free holder, Made in Italy


    The crowd-funding formula it’s the best way to test my product ideas and this is what I do with my Companies in US and UK.

    What is your biggest challenge?


    My biggest focus is to create products people love and want to buy. SOSPENDO it’s A UNIQUE STAND you can wear around your neck having your hands-free:


    Perfect for e-reading, video calling, selfies, gaming, watching tutorials, steady shooting, ..


    How does your business compare to other companies that offer what you offer?


    We do not have competitors because we operate in a large market with different products, always very creative and innovative, created by our team of creative, architects, engineering, editors, designers, visionaries, ,.. and producing everything in house!


    What are 3 benefits of your business?


    1) We turn ideas into great products


    2) We make prototypes in-house


    3) We promote the product using our social network and our international expertise having worked for the biggest multinational Companies


    Bonus Benefit #1 - We fund pledges and perks using the crowd-funding formula


    Bonus Benefit #2 - We produce everything in-house













    What do you think of this story?

    Select one of the options below. Your feedback will help tell CNN producers what to do with this iReport. If you'd like, you can explain your choice in the comments below.
    Be and editor! Choose an option below:
      Awesome! Put this on TV! Almost! Needs work. This submission violates iReport's community guidelines.


    Log in to comment

    iReport welcomes a lively discussion, so comments on iReports are not pre-screened before they post. See the iReport community guidelines for details about content that is not welcome on iReport.

    Add your Story Add your Story