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Survey Reveals Consumers More Likely to Recommend Restaurants They Like
“That’s a stunning difference between two scores that look close to the casual observer,” Market Force chief marketing officer Janet Eden-Harris said. The poll also found customers who give restaurants on their first visit a “5 out of 5” rating were 7.6 times more likely to recommend the restaurant than customers who rated their visit “4 out of 5.”
One of the restaurants in New York receiving tons of positive reviews from its clientele is The Original SoupMan, a soup company in New York with franchise locations and soup trucks all over America.
SoupMan has been getting rave reviews from diners with four out of five or five out of five ratings based on review entries on Trip Advisor or Yelp. Customers express satisfaction over Soupman’s products and the overall experience dining in its restaurant.
For example, one review by a tourist on Yelp sang praises about how “amazing” his gustatory experience was at SoupMan.
“I got the Tomato Basil and it was incredible,” Dan P. of San Diego, California wrote in his review on Yelp. “Not only that, but for just $5 I got the soup, the bread, a piece of Lindt chocolate and a banana. It was delicious, a great bargain and the rest of the 4 days I was in town, I kept thinking about going back to try another soup,” he said.
Eden-Harris notes that constantly measuring consumer behavior and following through on upholding the highest service quality for customers are key to achieving customer satisfaction. SoupMan did exactly that.
“I think the encouraging news for most brands is that, in almost every case, once the data reveals what behaviors and characteristics will create the biggest lift, those four, five or six things are often not difficult to do,” Eden-Harris said.
“It usually centers around the greeting and attentiveness, offering upsells of some kind, having consistent cleanliness and delivering on food preparation and timeliness. It’s less costly than an advertising campaign, and it works,” she added.
Most New Yorkers know The Original SoupMan as a humble soup shop along 55th street in Manhattan that has grown to become one of America’s fastest growing franchises. SoupMan’s restaurant location boasts of a fast-casual atmosphere with a homey appeal.
SoupMan’s soups, and the quirks of its owner, Al Yeganeh, were immortalized in an episode of Seinfeld, leading flocks of locals and tourists to its doorsteps to have a taste of the flavorful soups and making it one of America’s most iconic brand. But even long before comedy genius Larry David penned Seinfeld’s “Soup Nazi” episode, people were already lining up outside the legendary soup store in 1984 for its Jambalayas and Lobster Bisques, especially in cold winters, when soups are high in demand.
SoupMan’s hale and hearty soups were made from over 25 ingredients and 30 percent particulates. Each soup variety brims with nutritious spices, different kinds of meat and veggies boiled in thick or light broth, sherry and cream.
Over the years, The Original Soupman has transformed into a deli, offering quick bites like sandwiches, salads, and rolls for its patrons. The soup shop also started to offer vegetarian and gluten-free options for people who are watching their diets or are sensitive to allergens.
The soup shop has also hit the road with its mobile soup trucks, and has opened bigger restaurant models in casinos and airports in the United States and Canada.
Brand favorites that were identified by the Market Force survey include Papa Murphy’s, Qdoba, Firehouse Subs and Panera Bread, and Raising Cane’s. They were ranked based on various attributes that include value-for-money, food quality, and fast service.
Market Force is a global leader in providing customer intelligence analysis to clients from various industries such as restaurant, retail, and consumer packaged goods, among many.
The Original SoupMan is owned by SoupMan, Inc. (OTCQB: SOUP), a publicly-traded company headquartered in Staten Island, New York.