- Posted May 29, 2014 by
Sunnybank, Brisbane, Australia
Big Screen Safety Messages for Safer Streets
The Queensland Police Service together with Brisbane City Council have developed three cinema advertisements to be screened at the Hoyts Cinema Complex at Sunnybank, Queensland State of Australia. The messages are focusing on international students being aware of their outdoor surroundings.
Brisbane City Lord Mayor Graham Quirk, Cr Steven Huang and Member for Sunnybank, Mark Stewart MP have joined Police Minister Jack Dempsey and Acting Deputy Commissioner (Regional Operations) Peter Barron in launching the Safer Sunnybank Project.
The project aims to reduce street robbery offences and to highlight road awareness for residents and international visitors.
Acting Deputy Commissioner Barron said about 80% of the victims of street robbery offences in the Sunnybank area were international students.
“The advertisements offer viewers visual cues about why it is important to be aware of your Surroundings, particularly when walking alone,” Acting Deputy Commissioner Barron said.
“Viewers will see the positive outcomes when they are aware and alert and the dangerous outcomes when they are preoccupied.”
One of the advertisements also highlights the importance of paying attention when crossing the road.
“This may seem a simple enough message but international visitors need to be aware drivers do not give way to pedestrians in Australia unless at a pedestrian crossing or at a set of lights.”
“This cultural difference needs to be emphasized to ensure our international visitors are aware of our road rules and I believe the advertisements demonstrate the behavior that is required.”
Brisbane City Council provided funding to the Queensland Police Service for the Safer Sunnybank Project.
Police Minister Jack Dempsey said the Safer Sunnybank Project was an inventive way of creating a safer community.
“The Government is committed to revitalising frontline services by putting more police on the beat and projects like this only help to advance community safety,” Mr Dempsey said.
“Brisbane is a culturally diverse region with a large number of international students residing and studying in the area. It is important to ensure they know how to enhance their personal safety and awareness around roads.”
“This joint project demonstrates our commitment to building a strong plan for a safer community and I believe our international visitors will benefit from the advertisements.”
Member for Sunnybank, Mark Stewart, said everyone in his electorate had a right to feel safe on our streets and roads.
“Sunnybank is very much a family-orientated community. These advertisements will give visitors and residents alike an understanding of the tactics they can use to avoid dangerous situations,” Mr Stewart said.