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    Posted May 29, 2014 by
    Cairo, Egypt

    The development of e-commerce in Egypt


    E-commerce is one of the biggest trends in business in the 21st century around the globe. According to Euromonitor, Egyptian consumer’s online transactions are expected to more than triple by 2016. Although the e-commerce penetration rate is currently relatively low in Egypt (3, 4%), spending online is expected to reach up to $447.3 million. And according to its CEO, Jumia Egypt aims to grow at the same rhythm as the e-commerce industry does.
    The young company has proved to be an example of growth, after celebrating 2 million followers on their Facebook pages. Moreover, jumia is transforming the African market by tapping into Africa’s most promising markets, targeting 600m + people. Jumia has internalized the main activities of their business and today they count with their own warehouse, fleet delivery, customer service, and photo studio.


    Following the trend of the more Internet developed countries, retail Internet penetration in Egypt is growing to catch up with more developed countries and it is expected to reach about 5% online retail penetration during 2016. According to Jumia Egypt CEO, Mattia Perroni, the e-commerce industry is continuously growing and, despite the fears that could be drawn from the unstable political situation, sales remain upbeat in Egypt.


    JUMIA is Africa’s leading online shopping destination. Customers across the continent can shop amongst the widest assortment of high quality products at affordable prices – offering everything from fashion, consumer electronics, home appliances to beauty products. JUMIA was the first African company to win an award at the World Online Retail Awards 2013 in Paris as the “Best New Retail Launch” of the year, only after one year of operating.

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