- Posted May 30, 2014 by
Bringing possibly the most shiny moving object on the road in London
Why: the unpromising statistics of death cyclists in London this lately
The aim: of this campaign is to draw both drivers and cyclists attention to safety on the roads in London.
For the most part, it is designed to remind cyclists of how important it is to stay visible to other traffic participants, especially in dark hours.
Specifics: To attract public attention and to spread the message with a help from our sponsors we have design a special cyclist costume; unique in its way - fully tailored from the 3M™ Scotchlite™ Reflective Material, thus making our rider possibly the most shiny moving object on the road.
When: May 2014 (and will be extended)
Initiated by: Let It Be Reflected