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    Posted May 30, 2014 by

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    Bringing possibly the most shiny moving object on the road in London

    What: Road Safety Campaign ‘Shine brighter. Live longer’
    Why: the unpromising statistics of death cyclists in London this lately
    The aim: of this campaign is to draw both drivers and cyclists attention to safety on the roads in London.
    For the most part, it is designed to remind cyclists of how important it is to stay visible to other traffic participants, especially in dark hours.
    Specifics: To attract public attention and to spread the message with a help from our sponsors we have design a special cyclist costume; unique in its way - fully tailored from the 3M™ Scotchlite™ Reflective Material, thus making our rider possibly the most shiny moving object on the road.
    Location: London
    When: May 2014 (and will be extended)
    Initiated by: Let It Be Reflected
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