About this iReport
  • Not verified by CNN

  • Posted June 1, 2014 by
    This iReport is part of an assignment:
    First Person: Your essays

    More from MikeHawk319

    How To Advertise Online: Tips For Businesses


    It features some of South East England’s most scenic countryside—Horsham. Apart from its inherent beauty and bucolic charm, Horsham also happens to be a historic Market Town. In the past, it used to serve as a market town for trading corn, sheep, and cattle. But it prospered more from iron-smelting, brickmaking, and printing.


    Today, Horsham is home to many industries, including big ones from the finance, technology, and pharmaceutical trade. While competition for clients isn’t quite as competitive as it is in London and other cities in the UK, you would still not want to be complacent about getting more business. From solicitors to accountants, Horsham offers these helpful hints for gaining more clients today.


    Think low-cost advertising — think online ads.
    The beauty of small locales like Horsham is that your marketing and advertising budget can be modest. It doesn’t take much money to “talk” to your target customers, whether you’re a solicitor or an accountant — or even a freelance hairdresser. Thanks to the Internet, you can advertise your business for a fairly small fee. And with the right online advertising site, your minimal investment could get you plenty of new clients.


    Incorporate attractive offers with your ads.
    Attracting new clients will require some strategic marketing; yes, even for solicitors. Horsham residents would be more inclined to enquire about a business or acquire a service if the appropriate discounts or packages were offered.


    Create an event to drum up more business.
    Apart from advertising your services or your company online, you could also organise an event that would appeal to your target market. You can look up upcoming events in Horsham and determine the best day and time to schedule your own affair. This is so your event doesn’t have to compete for attendees.


    Accountants and solicitors could arrange a free seminar on topics relevant to their profession and offer up free advice on certain matters. For other professionals, like hairdressers, Horsham residents might appreciate free makeovers or a beauty day. Whatever sort of event you want to organise, make sure that it not only reflects your business but also provides great value to Horsham locals.  More information here.


    Improve customer service.
    Finally, what could be more effective in gaining more clients than having your existing clients give praise to the way you do business? Word-of-mouth, whether it’s the traditional kind or the digital kind (i.e., positive comments made on social media networks), is perhaps the most effective recommendation your business will ever get and the most economical way to market your services. So no matter what profession you are in, make sure you deliver the highest standard of work for all your clients, each and every single time.

    Add your Story Add your Story