- Posted June 2, 2014 by
Englewood Cliffs, New Jersey
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Innovative Marketing Tactic Leads to Growth for PixiCast
June 2, 2014
PixiCast, a leading web design and development company targeting small businesses, recently launched a guerrilla-style marketing campaign aimed at increasing business-to-business sales while providing economic opportunities to Generation Y. The company believes creating an online storefront and optimizing a mobile first strategy is something that should be cost-effective – an approach that has made PixiCast a market leader in web design.
This innovative marketing campaign will be advantageous for young professionals looking to get involved in the world of web design. The program will also provide a platform to teach young professionals about sales strategies, successful business attributes, direct marketing, and entrepreneurial traits for growth and success.
The marketing strategy, developed by Sam Miller, the Direct of Operations, arms these young professionals with the training, sales and marketing materials in order to maximize their potential. "Young people graduating from school in the next few months will be entering into an extremely difficult job market. We wanted to create an opportunity for these young adults to become an entrepreneur, while growing PixiCast in conjunction," said Sam.
This new marketing technique will be used not only to expand business, but to show clients that PixiCast takes a hands on approach to their clients. With face to face representation, PixiCast strongly encourages that their clients feel as if they are part of the “PixiCast Family” and understand that their number one priority has been – and always will be – customer satisfaction. "In today's modern world, technology affords any individual or business to have a digital presence at a fraction of the cost from previous years. With our mobile first strategy, we are able to enhance a company's ability to find, target and retain sales leads to grow their businesses,” said Eric Lax, COO.
PixiCast’s mission is to empower small businesses and non-profit organizations to easily and affordably create, manage and analyze their own marketing campaigns. PixiCast™ provides a full suite of online marketing solutions for small businesses including Custom Website building, Hosting Services and Platform solutions.
PixiCast specializes in designing websites and marketing campaigns that help individuals and mid cap companies gain new customers online.