- Posted June 8, 2014 by
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#TakeOffJustLogo Global Demonstrations - Dusseldorf, Germany
Following demonstrations in Dallas, London, Los Angeles New York and most recently in Washington, DC; German students articulated their dismay in Roberto Cavalli's relentless reticence in misappropriating the sacred Sufi emblem. It has brought nothing but torment, anger and distress for the students of MTO Shahmaghsoudi, a Sufi school with a 1,400 year old heritage.
These peaceful demonstrations are aimed at raising awareness of Cavalli's indifferent and prejudicial use of a trademarked sacred Sufi emblem; protecting it from mediocrity and commercialisation, from being equated to a “snake bite” and “a sign of seduction and lust" - the very antithesis of its true meaning.
Organised by the #TakeOffJustLogo campaign and supported by Sufi Rights, students are not calling for censorship, but simply attempting to protect the sanctity of their faith.