About this iReport
  • Approved for CNN

  • Click to view MosRa's profile
    Posted June 8, 2014 by
    This iReport is part of an assignment:
    Breaking news: Share your story

    More from MosRa

    #TakeOffJustLogo Global Demonstrations - Washington, DC


    CNN PRODUCER NOTE     MosRa is a student of MTO Shahmaghsoudi, School of Islamic Sufism, and supports the Take Off Just Logo campaign, which has been created by students of the institution and demands that Italian designer Roberto Cavalli remove a logo from his 'Just Cavalli' perfume line because of the logo’s similarity to a sacred Sufi symbol. He has posted other iReports about demonstrations by Sufis in various cities. These photos show students of MTO Shahmaghsoudi protesting in Washington, D.C., on June 7. There is currently a change.org petition signed by more than 2,500 people demanding that ‘Just Cavalli’ “stop misrepresenting our faith.” According to other reports, the Cavalli company contests the accusations being made about the logo.

    These photos were taken by Golshan Aghanori who attended the protest in Washington, D.C. on June 7.
    - Jareen, CNN iReport producer

    7th June, 2014 - Joining together from across the world, Sufi students assembled in Washington, DC. They gathered, united for one single cause: To have returned to them a sacred signifier of their faith.

    Raising their voices, they were determined to finally persuade an Italian fashion designer to acknowledge their plight; an affliction brought about by his hands.

    Following demonstrations in Dallas, London, Los Angeles, New York and Dusseldorf; students rallied to end Roberto Cavalli's relentless reticence in misappropriating the sacred Sufi emblem. His silence and dismissal has brought anger, dismay and devastation for a peace-loving global community who has suffered ferociously at the hands of Middle Eastern theocrats, leading to a mass diaspora into the West.

    With a 1,400 year old heritage; students of MTO Shahmaghsoudi, organised by their #TakeOffJustLogo campaign and supported by Sufi Rights, are not calling for censorship, but simply attempting to protect the sanctity of their faith.

    These peaceful demonstrations are aimed at raising awareness of Cavalli's indifferent and prejudicial use of a trademarked sacred Sufi emblem; protecting it from mediocrity and commercialisation, from being equated to a “snake bite” and “a sign of seduction and lust" - the very antithesis of its true meaning
    Add your Story Add your Story