- Posted June 8, 2014 by
This iReport is part of an assignment:
#TakeOffJustLogo Global Demonstrations - Washington, DC
- Jareen, CNN iReport producer
Raising their voices, they were determined to finally persuade an Italian fashion designer to acknowledge their plight; an affliction brought about by his hands.
Following demonstrations in Dallas, London, Los Angeles, New York and Dusseldorf; students rallied to end Roberto Cavalli's relentless reticence in misappropriating the sacred Sufi emblem. His silence and dismissal has brought anger, dismay and devastation for a peace-loving global community who has suffered ferociously at the hands of Middle Eastern theocrats, leading to a mass diaspora into the West.
With a 1,400 year old heritage; students of MTO Shahmaghsoudi, organised by their #TakeOffJustLogo campaign and supported by Sufi Rights, are not calling for censorship, but simply attempting to protect the sanctity of their faith.
These peaceful demonstrations are aimed at raising awareness of Cavalli's indifferent and prejudicial use of a trademarked sacred Sufi emblem; protecting it from mediocrity and commercialisation, from being equated to a “snake bite” and “a sign of seduction and lust" - the very antithesis of its true meaning