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    Posted June 11, 2014 by
    UNIVERSITY PLACE, Washington
    This iReport is part of an assignment:
    Tech talk

    Mobile Marketing for Small Businesses


    There are over 5.6 billion cell phones in use globally, which means that close to 80% of the world's 7 billion inhabitants has access to a mobile phone. With that kind of reach, businesses can no longer afford to ignore the opportunities presented by mobile marketing. In particular, small business owners should also consider how the mobile market can benefit them.


    What Is Mobile Marketing?

    Mobile marketing involves marketing and advertising strategies that are focused and conducted on mobile devices such as smart phones and tablets.  Mobile marketers communicate with consumers by sending text messages or SMS.  Smart phone owners can also be targeted by marketers via mobile internet, social media, and mobile applications.

    With mobile marketing, you can send a simple marketing message to consumers or ask them to participate in a contest, survey or poll.  Smart phone users can also visit a mobile website.

    Mobile marketing was not feasible just a few years ago but now that consumers can receive text messages and view images on their smart phones, marketers and business owners must adapt and embrace this new medium or fall by the wayside.


    Mobile Marketing: What It Means For Small Business Owners

    In the US alone, billions of text messages are sent every day.  The number of mobile phones in use actually exceeds the total population in the United States.  Mobile marketing using text messages is the fastest growing advertising medium.  The use of mobile phones for text messaging now exceeds voice and internet access combined.  This is clearly a call for small businesses to go into mobile marketing if they want to reach more customers.


    In recent years, subscriptions to newspapers and magazines have declined.  Radio stations are finding it a challenge to attract listeners, and direct mail is not getting a lot of response.  Gone are the days when your fingers did the walking on the Yellow Pages.

    But just because the traditional channels for advertisements are on the wane does not mean that there is no need to advertise or market your products and services.  Businesses still need to advertise, and this need is greatest in small business owners who must market more aggressively if they do not want to be swallowed up by big corporations.


    For the past few years large corporations have been using mobile marketing in the form of text messaging.  There is a shift in advertising strategies from traditional media to mobile, and global brands are using mobile advertising more aggressively.

    Small businesses do not have the resources and marketing budget that big corporations enjoy.  Luckily the cost of text messaging has gone down considerably, making text message marketing more affordable for small business owners.


    Previously, only big companies could afford a mobile marketing campaign because of the difficulty and cost of launching one.  Today, it's more affordable and easier than ever for small businesses to advertise on mobile devices.


    National chains and large corporations have the resources to take customers away from you.  But with the availability of mobile marketing, you can level the playing field and reach your customers directly with great offers and special deals that they can get only from you.


    These days, mobile marketing is not for big corporations only.  Owners of small businesses must take advantage of mobile marketing strategies if they want their business to succeed.


    If you are ready to take your business to a new level by leveraging the power of mobile usage, contact me today at (253) 444-3855 for a free, no-obligation consultation about how to get started.

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