- Posted June 18, 2014 by
London, United Kingdom
This iReport is part of an assignment:
Facebook Fanpage Marketing Success
Many people get hooked into spending money to have a good looking Facebook fanpage, that no one really looks at. Unless you are promoting your fanpage with another high traffic website or blog, chances are little to no one has ever seen it, or if they have, they probably will not come back.
If you have promoted lots of likes to your Facebook fanpage, then you might have received some traffic, but again seldom do people go back to a fan page unless there is something there that just rivets them to the page.
The best way to get people to your Facebook Fanpage is by using Facebook ads. At this point in time, there is no more inexpensive way to finely target an audience and point them in a direction you want them to go.
Using Facebook ads, you can drill down your demographics to the degree that a very specific prospective customer can be identified and marketed to for .01 to 1.50 per click, and you can't do better than that anywhere.
You have to remember that it is not how many people see your ad that is important, but it is how many people convert on your ad, that is important. You have to be putting something in front of them that they want to see. Or to put it another way, you have to find people who want to see what you are selling.
That sounds backwards, but it is the truth. Facebook ads does just that. The advertising platform will search out those Facebook users who have shown interest, commented upon, gave a like, or made a comment about your product type, or a product similar to yours.
For example if you are selling hand made soap of a special kind, you would ask Facebook to find all of the Facebook members who have expressed an interest and commented about the type of handmade soap that you have to offer. The ad will then place your ad on the newsfeed of all of those people who have expressed that interest.
Now you are targeting people who definitely have expressed some sort of interest in your product. That is much better than a shotgun method, where you are just throwing a pretty picture out there, hoping for the best. That surely will not work, but when you market to people who are interested or curious about your product, you have a winner.