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    Posted June 21, 2014 by

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    Discovery commerce

    Headquartered in New York City, Birchbox launched in September 2010 and extended into men's products in April 2012 with Birchbox Man.

    In September 2012, Birchbox acquired Paris-based JolieBox, gaining business units in France, the UK, and Spain to take the company global and become the international market leader in discovery commerce.
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