- Posted June 23, 2014 by
The international community of Food Design in order to produce format and services for the world of Food Design
Food Design Reunion, it's an idea of KLONE, agency that for over 20 and protagonist in the world of communication and design.
The purpose of Food Design Reunion, explains Federico Rasia to Klone "is to give the activity of Food Design in Italy and abroad, both in terms of the commercial research. For "Food Design" means the activity of design, research and development in food field of innovative products intended for trade and sale; a project is linked to contexts and developing value added services, for anyone who produces or creates opportunities for food-related consumption.
Food Design Reunion has created conditions for designers compare with real themes: ethics, sustainability, affordance, Anthropometry, ergonomics, usability, accessibility, interface, approach, situation, contextualization. Today only the great champion of Design are able to discuss challenging topics so serious and notable appropriate proposals. Food Design Reunion means, in its business model, offering tools and services to members of the community who recognize in these values, with the aim to develop a business model based on the creation of a Community of reference.
To implement the project, which will focus in dispensing activities.
counseling and various services dedicated to the food industry and Design, Klone relies on the contribution of skilled professionals that operate in national and international scope of communication and dissemination of research and training in the fields "Food Design" and "Service Design".
To manage and develop Food Design Reunion, Klone instructed Paolo Barichella as Executive and Strategic Director, and Amy Related how Event Specialist Director with delegation to PR, press office and teaching.
The choice of working with the most qualified and skilled professionals note the initiative and anticipates the intention of positioning that Klone with Food Design project aims to reach Reunion.
Reunion Food Design, explains Ilaria Legato, "works through the maintenance of a community issue, favoring the establishment of congresses and meeting opportunities that generate business until you get to proposals for a package of services targeted at different types of participants; Food Design Reunion means in his business model consulting, offer for sale or subscription tools and services to members of the community who recognize in these values ".
Food Design Reunion, says Paolo Barichella, "will be the format of Food Design Week and among the first targets the construction of the annual Conference on Food Design and production of the Format of Food Design Cafe '". To do this it uses a strategic and operational partnerships with DDN, important Italian publishing house in Design through the magazine Food Design Food and Food Design Design Studio, an agreement which will allow to develop events and contents of great added value.