Innovations in Soup Stem From Tradition
A research by Mintel International said that soup market in the United States is expected to grow slowly between 2013 and 2018. It added that due to the state of the economy consumers are now on a lookout for affordable prepackaged meals instead of dining out. The soup industry is still a market that has potential for growth and a revenue-making venture.
Amazon’s description of Janet Clarkson’s bestselling book entitled “Soup: A Global History,” said soup is the “first true culinary creation of humanity.” And that soup and the history of restaurant are connected.
Clarkson said in her book that soup is one food that adapts to any situation and a dish that has made a very long journey. “From the prehistoric cave to the kitchen table and the white lines of Michelin- starred restaurants,” the review stated. Soup has also gone through several re-inventions through time and across the world.
The popularity of commercial soup began after the invention of canning in the 19 century. In recent years, the traditional or old-fashioned soup companies are switching from cans to pouch to attract the millenials shoppers.
Innovatively-packaged soups sold in grocery stores as well as new soup recipes served at home and restaurants stemmed from tradition. From 2007 to 2012, there was increase in use of pouches among consumer goods. The innovative pouches appealed to the new demographic and one company that have introduced new innovations in the market is Soupman Inc. (OTC:SOUP), maker of the Original Soupman.
Soupman’s revolutionary concept of craft soup appealed to the millennial generation shoppers. Original Soupman’s innovations in recipes improved classic and traditional soups such as Chicken Noodle, Lobster Bisque, Tomato Soup, and Crab and Corn Chowder . The improved soup classic recipes connect with consumers with a premium version of what they know so it is safe.
Generating more innovative ideas, Soupman Inc., this month participated at the 2014 Food Marketing Connect Show in Chicago. During the food show Soupman Inc. introduced new small-batch craft flavors.
"We are excited to see the great success of the Original Soupman ready-to-serve soups and its recent addition of new flavors. And it is great to know that our Tetra Pak cartons, thanks to their smart design and environmental and protection profile are helping this product line score high with savvy consumers all over the country," Suley Muratoglu, Tetra Pak's vice president of Marketing and Product Management said.
Keeping with its goal of giving shoppers a healthier option to the otherwise old-fashioned canned soup products in the grocery aisles, Soupman has made its Lentil Soup all-natural and gluten-free.
Healthy and bolder flavors, and a new packaging design are the reasons why Soupman is a successful business. Soupman is also offering franchise opportunities to entrepreneurs from restaurants to food trucks. In a span of three years, Soupman revenues have tripled making it attractive to attracted investors.