- Posted June 24, 2014 by
How Celebrity Culture is Determining Cosmetic Surgery Choices
From Botox touchups to hide fine lines to the perennially-popular nose jobs and breast augmentation surgeries, celebrities have never been shy about going “under the knife” to improve their appearance.
While elective cosmetic procedures may have been relatively rare in the past, television reality shows over the last ten years like ABC’s Extreme Makeover and The Swan on Fox to TLC’s Plastic Wives and Dr. 90210 on the E! Channel, cosmetic procedures are becoming more publicized and not just for celebrities.
Today’s Hollywood stars are famous not just for their starring movie roles, but also for their perfect bodies and faces – and an increasing number of young American women are seeking to perfect their bodies just like their favorite celebrities do.
Such procedures as liposuction, Botox, tummy, thigh, butt, and arm tucks, and breast augmentations, lifts, and reductions are becoming less of a mystery and more familiar to the average viewer.
As Emory University professor, author, and plastic surgery historian Sander Gilman puts it, “By the year 2020, nobody will ask if you’ve had aesthetic surgery, they will ask why you have not had plastic surgery.”
So What are Women Looking For?
Nick Dumitru, plastic surgery Internet marketing expert, author of “How to Be a Cut Above Your Competitors: Insider Secrets for Positioning Your Way to the Top of the Cosmetic Surgery Market," and founder of Think Basis, Inc. says that as they become more interested in researching cosmetic procedures online, “the top three that women search for are breast augmentation, tummy tuck, and liposuction.
He explains, “the reason they're so popular is because they deal with areas of the body that cannot really be altered through diet and exercise. For example, it doesn't matter what you eat, you cannot grow breast tissue. The same goes for a mother with a stretched abdominal wall. No amount of exercise can ever fix it. Both of those need a surgical solution.” Women who have done endless crunches, tried every flat belly diet possible, and purchased every possible shaping bra can certainly agree that spot shaping does not come easily.
In addition to the top three, Dumitru goes on to explain, “the latest growing trend is in butt augmentation” because “women are looking for a solution to positively contouring their behinds. The hottest version is a technique that involves transferring fat from one part of the body and injecting it into the buttocks. This results in a shapely "hourglass" figure that can eliminate love handles while enhancing the contour of the butt. Other options for butt surgery involve lifting and implants."
Breast augmentation can be done with saline or silicone implants. The procedure can increase the size and mold the shape of women’s breasts. They can be placed above the pectoral muscles, partly behind these chest muscles, or completely behind the muscles to provide the look the woman wants. Breast lifts are commonly also performed at the same time. Ciara, Christina Aguilera, and Tara Reid reportedly have had breast augmentation.
Women choose liposuction, or lipoplasty, to appear more slim in some areas after dieting and exercise do not work. The procedure involves removal of pockets of fat in the desired areas, such as hips, buttocks, abdomen, or face. Often, women choose to get liposuction at the same time as other procedures, such as tummy tucks and breast reductions. Perez Hilton, Khloe Kardashian, and Bristol Palin reportedly had liposuction.
A tummy tuck involves removal of fat and skin around the abdominal area to achieve a flatter stomach. It is also known as an abdominoplasty, and may include the surgeon tightening the muscles of the abdomen. Women opt for this to look better in bikinis and other revealing clothing. Star Jones, Kate Gosselin, and Anna Nicole Smith reportedly had tummy tucks. Integrating Plastic Surgery into Mainstream Culture
Even as plastic surgery becomes the norm and is used for its entertainment value in Hollywood, top cosmetic surgeons remind the public that cosmetic procedures are not to be taken lightly. Dr. Joe Niamtu, DMD, explains that “reality TV and plastic surgery have become a huge part of pop culture,” and goes on to caution potential surgery candidates that “some of these plastic surgery reality TV shows are more like soap operas than real life. They are scripted and for entertainment, not education, but it’s the showmanship that is the lure for the viewers and the stars.” Robert Tornambe, MD, appeared on Extreme Makeover. He says that “cosmetic surgery should not be viewed as the only alternative to a "life makeover", because true beauty starts on the inside and emanates outward.”
Similarly, Dr. Robert M. Rey, the focus of the reality series Dr. 90210, warned viewers on the Dr. Phil show that there can be “too much of a good thing” when it comes to plastic surgery. Women should not have unrealistic expectations when opting for certain procedures, and should expect that the procedures take time to work.