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    Posted June 27, 2014 by

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    Are Electronic cigarettes taking over tobacco comsumption


    If you look back it can be hard to see exactly when something hits the mainstream. We all know that different trends come and go, with things often growing in momentum quickly. When this happens and something suddenly becomes popular it can be hard to know exactly when that started and what caused that to happen.   When it comes to electronic cigarettes they have grown in popularity over a long period but it's probably 2013-2014 that they really started to come of age. There are many things that show this to be the case, but simply the fact that they started to sell more in this financial year (April 2013 and March 2014) really shows that they did come into their own during these months.  What is a massive deal after this period is just how much electronic cigarettes have become accepted by the general popular. If you started trying one of these back in 2012 you might have had some odd looks by the public, but now a days they are much more accepted. You can get hold of them easily which has also helped them to become much more accepted.  So, as this year has proven to be so popular does that mean that electronic cigarettes will continue to grow year on year, with them having record sales each year?  The Statistics Rather than just say 'electronic cigarettes did well because they sold lots', it is helpful to have some actual statistics to back this up. Thankfully a report by Mintel (released in February 2014) has plenty of stats to back this up. For example they have shown that electronic cigarette sales in the UK were up to £193 million, compared to £44 million the year before.  Moments To Remember Europe - We know that during this period the EU voted on electronic cigarette regulation and the directive on tobacco consumption . Of course there will be on-going debates on whether the ruling is correct however even just the fact that it has been looked at, at this high level says a lot. The regulation is something that isn't too clear but it is something that is being talked about across the board. High Street - Of course isn't just high up that electronic cigarettes have been changing, the high street has also seen changes coming. When you have high street retailers like WH Smiths and Boots stocking e-cigs, you know that they really have become mainstream and popular with the general public.  Age Ranges - A bit part of the discussions have been to sort out the restriction of selling electronic cigarettes to under 18s. Lots of e-cig retailers (like CloudCIg ) have been asking for a regulation like this for a long time, so it is something that was gratefully received. Electronic Cigarettes Have Arrived  All of this growth in popularity shows that electronic cigarettes are not a one hit wonder. They are certainly something that has something to offer and all of the growth signs and trends point to the fact that electronic cigarettes are a product that are set to stick around. Of course there will always be people who are unhappy with this. There are different anti-smoking organisations that are not as happy about these being so popular. For them it is felt that these e-cigs are actually quite cool and trendy, which is something that they have worked hard to prove that traditional cigarettes are not.  However one thing that cannot be denied is that these are popular because of what they can offer health wise and people probably wouldn't have switched to these if they weren't a healthier, viable alternative to traditional tobacco smoking.

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