- Posted July 1, 2014 by
Santa Monica, California
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Wearable tech – there’s nothing to be afraid of
Wearable tech once thought of to be something futuristic in a sci-fi movie is becoming increasingly more available to the masses as an everyday means of accountability, tracking, fashion or status and about buying into stay connected through a particular ecosystem such as Android or Apple.
All images shot within the video were shot by our personal Samsung Galaxy Gear watches which has a camera, using 2 different versions of the same watch, one with the lens on the wristband and the other with the camera lens embedded on the edge of the face of the watch so you can change the wristband colors and make it not as noticeable that you have a camera lens. We will leave it up to you if you can tell the difference, we can.
Key highlights discussed during the panel -
There is a business model and data model war going on and which will win is up in the air. Right now the data model is leading and the data model is what scares people. While people want the smart devices and wearable tech, they don’t want the lack of privacy that goes with the devices. The more wearable tech you have on you, the greater the chance of privacy being lost.
Another major problem is privacy. Two forms of data are being gathered.
Who owns your data? With Google Glass, it’s eye data. With other devices, it’s body data.
Wearable tech was always aimed at the medical arena, but doctors don’t trust the data obtained from smart devices. It’s not as accurate as we would like to think.
The challenge with Google Glass is that people think they’re being recorded, and hint they actually are and not always in the manner they think they are, because as long as a smart device is on, it’s on and recording everything around it.
Google Glass is essentially a $1500 cell phone where people were trained about what to say about it, and is thought of as a marketing disaster as the price point is too high.
Google Glass and all other wearable eyewear are now referred to as “glass”.
A lot of wearables are created by smaller companies on Indiegogo and Kickstarter crowdfunding campaigns, mainly in prototype stage which have a challenge going to the next stage. The challenge being they have to convince people that wearable has a future.
A market you might not think of as a prime market for wearable is already using wearables as has been using them long before they were called wearable tech, athletes. For some time, they have being using electronic pedometers and other measuring devices to improve performance. They have been willing to spend the money to increase the capability of devices they are utilizing for training.
A wearable device that’s already available that people see in sci-fi movies is embeddable RFID chips, which was done on Indiegogo. Pets have been using microchips for years to help them return to their families. The embedded chip in a human is meant to contain emergency info on you, your medical records and other pertinent info you might lose in your wallet or cell phone.
One of the major challenges is showing value in the product for the product to survive. Then you have to build a market for your product and you have to show people there is nothing to be afraid of for people for people using them. In reality, a wearable device is nothing more than a smart phone on your body. There is an endless supply of apps you can put on your wearable tech that you’re currently using on your smart phone, and you’re not afraid of those apps, are you?
The biggest fear that they all agreed on is becoming a one trick pony. You need wearable tech that operates that operates like your smart phones that does multiple functions not just a single function as people want value.
Probably the most honest answer we have ever gotten from a tech panel, what is the future of wearable tech? We don’t know yet.