- Posted July 4, 2014 by
This iReport is part of an assignment:
Learning More About Digital Marketing
Technology has given individuals the best features and services they need such as gaining relevant information, selling items, buying services, communicating with friends and a lot more. With all these amazing features, you can live your life to the fullest. Not to mention, the creation of the internet has opened new opportunities to everyone most especially business owners.
As of now, you can see companies selling their services using the internet. Transactions are also made through the internet. Moreover, marketing and advertising is now also done in the internet. However, in case that you are an online business owner, you need to look for the best digital marketing solution that can provide you with the benefits you are looking for. Thus, it is best to be knowledgeable about online marketing.
Different types of digital marketing
It is a method where you directly send commercial messages to a company or group such as ads, request business, or solicit sales or donations.
Two types of email marketing
1. Transaction emails – This type of email is triggered based on a customer’s action with a company. When this is triggered, individuals will receive dropped basket messages, password reset emails, purchase or order confirmation emails, order status emails, reorder emails and email receipts
2. Direct emails - This type of email marketing involves sending a promotional message. Businesses can send these messages by running a list of prospect clients or perhaps rent a list of email addresses.
Social media marketing
Facebook, Twitter and Instagram are only some of the most popular social media websites that are used by individuals these days. Using social media marketing is a method where you attract and communicate with individuals and advertise your solutions or services.
Search engine marketing
This type of marketing helps businesses to promote and to advertise their website to increase visibility. Thus, you can have better traffic that can help you be on top of search engine result pages.
With the increasing number of mobile phone and tablet users, mobile marketing is also popular. Mobile marketing is a method where you communicate to users through their mobile phone. Therefore, you can communicate to them easily.
Tips to make online marketing more successful
In case that you are planning to improve your online marketing solutions, you also need to learn essential factors to improve your online business.
• Accessibility – You need to be sure that individuals can connect to you easily by using their mobile phones, laptops or tablets. By having better accessibility, you can attract more clients into your company.
• Designs – It also pays to create wonderful and appealing designs. Hence, you need to be sure that your website designs complement your solutions. Digital marketing experts also claim that having wonderful designs can help improve traffic to your site.