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    Posted July 11, 2014 by
    frenchnews

    Coaching is a multi-billion dollars industry yet most coaches are starving

     
    As stated in a recent study by the International Coaching Federation (ICF), 50 percent of coaches worldwide made less than $25,000 in 2012. “ This situation saddens me a lot because most coaches are here to help others and have a huge positive impact on this world, but if they can't make a decent living out of it, they can't continue for long without going straight to burnout,” says Marie-Helene Risi, a French-speaking spiritual business coach.

    “One of the main things I see holding coaches and professionals from striving forward in their business is the lack of training in marketing and business systematization, automation and delegating.” says Marie-Helene Risi. “ Most coaches and professionals learn great skills during their certification, but rarely do they learn how to build their business once the certification is completed, and this keeps them from making top dollar in this fast-growing business of coaching.”

    The solution to this problem resides in learning marketing and business-building skills to build a practice that is always growing by using a new model of business that works, using free sessions that sell your services without giving them away for free.

    Coachs need to find their very specific niche market to make them really shine through their unique calling. Then, build highly attractive coaching packages that allow them to move away from the time-for-dollar business model to a value-for-money model. This helps them grow their business quickly without so much stress about cashflow.

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