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    Posted July 15, 2014 by
    NYC, New York

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    CNN IReport Music Spotlight: Interview With Detroit's King Dif


    Give us some background info as to who you are.
    I'm King Dif. I'm a rapper from Detroit, Michigan. I'm just someone who's trying to make something out of nothing, I'm Someone who has seen both sides such as having money,good clothes etc to being around negative environments, such as the streets, being broke, etc. There's a whole different side of Detroit that hasn't been shown and I want to show the world that positive side.


    What is the significance of your name?
    The name "King Dif" holds a lot of value to me. I'm not proclaiming myself as a King or anything of that nature. We all are out here trying to make things happen and make moves. When playing chess, what is the most important piece? The King is the most crucial piece. The king can move in any direction. I'm my own person and anywhere I can visualize myself, i know that I can get there through hard work, dedication and faith.


    Who is your target market?
    I am primarily focused on the demographic with in the ages 16-30. I want to reach anyone who is just a real fan of good music.


    What is your USP? (Unique Selling Proposition) and what sets you apart from other Hip Hop artists?
    As far as unique selling proposition, i have many ways I keep in touch with my audience whether its through encouraging lyrics or even with the T-shirts I sell called "Beating D Odds." What sets me apart from any other artist is that I sleep only a couple hours out of the day. The rest of that time I am working, recording, producing, engineer or selling my own merch called "IAmDifrent."


    What single or project are you currently pushing?

    My new single is called"Hot" and it is currently on Itunes and Soundcloud. The song will be on my new mixtape "Final Hour 2" coming fall of 2014


    Who does your production?
    If I'm not producing my songs, then I work with such producers as Pilot Reg, K1 Soundz, and StaticBeatsUk, which is a production team out of the UK.


    If you can change one thing about the music industry what would it be and why?
    It's over-saturated. Alot of good artists aren't getting the opportunity because radio stations are charging to spin records. Years back everything was based off of raw talent.


    What are some major misconceptions that you think people have of you?
    Being from Detroit, people assume all types of things and stereotypes, until we have a 1 on 1 conversation. And some folks have even stated that "I didn't know you were so well-read."


    What is your website?
    My websute us Http://www.iamdifrent.com


    Any final words for the people.
    Don't let anyone tell you what you can't do. Nobody can see your vision but you.

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