- Posted July 17, 2014 by
This iReport is part of an assignment:
Tell us the Good Stuff!
The success of marketing via image-based websites
First there was MySpace, a fun network that ruled the roost online and captured independent music fans a-plenty. In time, Facebook soon enough came along and blew that old social networking site out of the water and almost off the web. Later, in a near sneak attack, the runaway success of mostly image-based social media sites like Instagram and Pinterest would displace a portion of Facebook's throne.
The recent major buyouts of various social sites that focused on featuring photos prominently – over and above the words and captions adjacent to them – proved that a picture really is worth 1,000 words, and that loads of pics truly possess the power to draw many eyeballs on the World Wide Web. It is no wonder that many specialized segments of websites using similar layouts and replicated business model designs of these popular image-based sites would also become a hit with users. Take for example Godinterest.com, a website that looks a whole lot like Pinterest, however, the main focus is in providing the type of image-based content that is popular with Christians, from clothing emblazoned with Scripture to inspirational quote memes to sermon videos and beyond.
Marketing via specialized social network sites
It seems natural that like-minded individuals would want to branch off from the free-for-all types of social networking websites into their own specialized interests where they can bond freely with one another over one centralized topic or theme. Expect that momentum to grow, because no one can deny the power of a viral joke, product, or even a story that has been set on fire by web users sharing it with one another.
Even entrepreneurs that appear on popular television shows such as Shark Tank admit that a lot of their marketing success could be directly attributed to social media websites where one photo has been spread of viral nature, which causes even new companies to experience quite an uptick in sales beyond their wildest imaginations. Such was the circuitous path to stardom for a company called “Grace and Lace,” whose photos of their long, thick lacy socks that extended beyond the tops of boots went viral on Pinterest and exploded the startup firm’s sales.
Therefore, taking advantage of the innate desire folks have to share good and pretty things with one another can become s bih part of a viral marketing campaign that might not cost a ton of money – even if it does take time to “pin” or upload various images to your company’s virtual board. Let’s say you’re a maker of faith-based clothing. One good marketing strategy could mean using a site like Godinterest to both gain exposure to your brand and to try and get buzz going for your line of gear for believers. It could take plenty of sharing, re-tweeting and uploading, however it may take only one interesting image or meme to spread like wildfire across the Internet, and make the time well worth the sacrifice.
This is especially a good method for entrepreneurial individuals who have a whole lot more time than money to throw at their marketing strategy.