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    Posted July 16, 2014 by
    Beverly Hills, California
    This iReport is part of an assignment:
    Tech talk

    Virtual Interior Design Gaming App Will Benefit a Great Cause

    BEVERLY HILLS, CA – After more than two years in the interior design and home staging business, KMW Interiors founder Kita Marie Williams is looking to make her mark on the digital world while giving back to a great cause. The designer is attempting to create a visually advanced home design and decoration gaming app. She plans to donate 10% of the proceeds of the app’s sales directly to Habitat for Humanity.

    “I’ve seen a few simple dream home games on my iPhone and tablet and I always felt that they can go further visually” the designer explains. “I’ve always wanted to tap into the digital market and I feel that this project will help me do just that and enable me to give more to a cause that is dear to my heart”. Kita Williams has been keeping up with Habitat for Humanity projects for more than 5 years, and now that her business is humming along quite well, the designer is taking this opportunity to expand her horizons and do more for the organization. However, such an app requires a considerable amount of capital to get it off the ground. The designer is turning to the popular crowdfunding site Indigogo to raise funds for the project.

    “When I spoke to app developers I got the same response” Kita recalls, “They all told me that app will cost around $100,000 to develop and will need to have an initial comprehensive promotional program to gain the attention of potential partners and investors. Crowdfunding is pretty much the only way I’ll get this game off the ground”.

    Kita’s initial campaign goal is to raise $10,000 to start the initial promotional phase, which is key to getting complete funding for the app’s development. “I know this is a pretty bold endeavor…” notes the designer, “But, I’m very passionate about the idea and I know that people will love it”. Kita has been in talks with the app development company BrandCrux who will oversee the creation of the initial promotional campaign, game mock-ups and complete app development.

    How the App Works (From Indigogo Campaign Page):
    Available on iPhone, Android, Google Play and more, this would be a perfect simulation app to decorate your virtual home with the best furniture and other household items available today! Users would be able to Increase their home value with new household items, customize floors and walls by choosing from predefined decorative items and expand their home with more rooms through in-app purchases or through points.

    Design your Living Room, Bedroom, Kitchen, Bathrooms, Study room and much more. Simulate your dream home in stunning 3D view. You can rotate each item in 6 views. But don't stop at designing the inside of your space! Users will also design their garden with trees, flowers and even create a garden with vegetables. You can be both an interior & exterior decorator!

    Explore eco-friendly options for your home as well and see if you can score tons of points with virtual LEED certification!

    To donate to the campaign, go to http://www.indiegogo.com/projects/my-virtual-dream-home-gaming-app/

    About Habitat for Humanity:
    There are nearly 2 billion people around the world who live in slum housing and more than 100 million are homeless. Habitat helps by building or renovating simple, decent houses in partnership with those in need. Families left homeless by natural disasters, war and civil unrest often face dire housing situations as they struggle to rebuild their lives. Habitat for Humanity provides shelter and housing assistance to help these families recover. To learn more about Habitat for Humanity, visit http://www.habitat.org/.

    About Kita Marie Williams:
    Shekita (Kita) Marie Williams is the owner and lead designer at KMW Interiors, an interior design, home decoration and home staging company based in Beverly Hills, California. After 10 years of working in entertainment marketing, the opportunity of a lifetime allowed her to start KMW Interiors and follow her dream of being an interior designer and decorator. She is also a published writer of the book “Astrology & Interior Design: Unlocking the Secret to Your Personal Style at Home”.

    If you’re interested in donating to the campaign go to https://www.indiegogo.com/projects/my-virtual-dream-home-gaming-app/
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