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    Posted July 28, 2014 by
    San Francisco, California

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    San Francisco-Based Landis Communications Inc. (LCI) Expands Team In Preparation for Next Phase of Growth

    SAN FRANCISCO (July 24, 2014) – Landis Communications Inc. (LCI), an award-winning, mid-sized communications agency based in San Francisco, has announced the hiring of five new team members to meet the needs of seven additional clients.

    Most recently, UC San Francisco (UCSF), one of the nation’s premier health sciences universities, has selected Landis Communications to handle the public relations campaign for the opening of the new UCSF Mission Bay hospitals on February 1, 2015.

    Additional new clients include:

    Museum of the African Diaspora (MoAD): Part museum, part cultural center, the central "story" to this SF-based cultural institution is that all people are related and that the human drama began in Africa. LCI is working to promote this summer’s “MoAD in the Neighborhood” series of public programs that are taking place while the museum is temporarily closed for renovation and promote this fall’s grand re-opening of the museum which is closed through the summer for a $1.3 million redesign.

    Out & Equal: Out & Equal is committed to ending employment discrimination for lesbian, gay, bisexual and transgender (LGBT) employees. LCI will support this mission through a national public relations campaign that will help raise the visibility for both the organization and its founder and CEO Selisse Berry.

    Port of San Francisco: Landis Communications is providing on-call public relations services for the Port of San Francisco.

    LCI Adds Five New Staffers

    Kirsten Holguin
    Kirsten Holguin brings 20 years of experience in broadcast journalism and public relations to her role as a Director at LCI. She will be focusing on the agency’s increasing healthcare accounts as well as supervising a myriad of diverse clients. Kirsten has extensive experience in health/medical public relations and advocacy from her time at St. Vincent Medical Center and UCLA Medical Center. Most recently, she handled the marketing and media relations for St. Vincent, a 366-bed acute care hospital in Los Angeles. At UCLA, Kirsten oversaw 17 different areas of the medical center including the David Geffen School of Medicine, liver transplant and all of women’s health.

    After UCLA, Kirsten went to the cross-town rival where she directed the media and branding operations for the 30 departments and 25 centers and institutes at University of Southern California’s College of Letters, Arts & Science.

    Kirsten has media contacts at outlets across the country and has a substantial placement record. As a former television news producer, Kirsten is able to work with clients on video production to tell their story. Kirsten is a graduate of University of California San Diego.

    Tyler Arnold
    Digital Media Strategist/Account Executive
    Tyler Arnold is a sought-after entrepreneur with a background in technology and marketing. Having founded two successful tech startups, Tyler has lived and worked in the Netherlands, Germany, Romania, and currently resides in San Francisco, California. His writing about social media and entrepreneurship has been published in Forbes, VentureBeat, Mashable and Fast Company just to name a few. Tyler has also spoken at TEDx, The Kaiser Permanente Executive Leadership Summit, and delivered a lecture at The University of Leipzig.

    Tyler has been involved in his hometown community of Anchorage, Alaska, where he played a role in passing pro-startup statewide legislation. He was also selected as the Small Business Administration (SBA) Young Entrepreneur of the Year in 2011. His companies have worked with top brands that include Microsoft, ebay, HBO, and some of the top agencies and PR firms in the U.S. and Western Europe.

    Natalie Petroni
    Account Executive
    In her role as an account executive with LCI, Natalie Petroni combines her public relations background and creative instincts to provide strategic support to multiple agency accounts including Walmart, NorthStar Memorial Group, Care4Today, California Bank & Trust and City CarShare.

    Prior to LCI, Natalie worked for Calhoun & Company Communications, a San Francisco-based wine and spirits public relations firm. While there, she played a key role in supporting and managing a diverse portfolio of high-end wine and spirits brands, as well as executing a successful new product launch for a chickpea chips snack from Maya Kaimal Fine Indian Foods.

    Prior to Calhoun & Company, Natalie worked at The Fairmont Sonoma Mission Inn & Spa as a PR coordinator for the regional director of public relations, in addition to roles as executive meeting manager and front desk agent. Natalie completed a dual internship program with the U.S. Department of Commerce and Center for International Trade Development where she supported the director and trade specialists with market research, trade seminar development, website creation and economic trend analysis, as well as export marketing and sales strategies for U.S. businesses.

    Kristin Schellinger Cockerham
    Account Executive
    Kristin joins LCI from Karen Ames Public Relations, a boutique public relations firm in the entertainment and cultural industries, where she led client accounts in brand development, media relations, online content/web creation and event management. Clients included the Merola Opera Program, Opera Parallèle, Philharmonia Baroque Orchestra, conductor Nicola Luisotti, soprano Elza van den Heever, and conductor Gerard Schwarz, among others. Her prior work experience includes managing beauty/skincare retail boutique as well as three internships in arts center management, marketing, and public affairs.
    Kristin holds dual degrees in Media Arts and Design and Public Relations from James Madison University in Virginia. Having grown up in Maryland, she’s an East-Coaster gone West who loves talking fitness, food and opera.

    Zach Spirer
    Account Coordinator
    Zach Spirer, a San Francisco native, recently graduated from Seattle University with a Strategic Communications BA. While in college, Zach was selected as a Student Alumni Ambassador and was a member of the Public Relations Student Society of America. After completing three communications internships at SALT Branding, United Way King County in Seattle and Frause Public Relations agency, Zach relocated back to the Bay Area to build his career in public relations. Zach’s passion for writing and eclectic range of interests drew him to the field of full-spectrum communications. In his free time, Zach enjoys reading about automotive news and technology, in addition to exploring the variety of restaurants and events that San Francisco offers.

    About Landis Communications Inc. (LCI)
    Now nearly 25 years old, LCI is an award-winning, full-service public relations, marketing, digital and video service agency that offers a unique mix of expertise in corporate, consumer, technology, B2B and nonprofit public relations as well as community relations and crisis communications. LCI provides strategic, creative and results-driven public relations, marketing, social media and digital strategies to clients in a variety of industries. LCI is the Bulldog Award winner for social media and public education. This year, TopPRAgencies.com named LCI the 3rd best social media agency in the U.S. LCI’s trademarked Promised Results© PR program delivers tangible metrics that help businesses grow. LCI is also the San Francisco member agency for the Public Relations Global Network (PRGN) with nearly 50 affiliate agencies worldwide. In 2013, LCI launched a sister brand, Giant Step Digital, with our East coast affiliate The Castle Group, to help brands stand out in a digital world. LCI is a proud member of the National Gay & Lesbian Chamber of Commerce, The Golden Gate Business Association and is also certified as a local business enterprise (LBE) by the City of San Francisco. David Landis is the current past president of PRGN. For further information about LCI, please visit www.landispr.com.
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