- Posted August 6, 2014 by
San Francisco, California
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MAFIA Bags Makes Waves in the U.S.; Successfully Completes Kickstarter Campaign through an Innovative Approach
San Francisco, Calif. (August, 2014) – MAFIA Bags, an eco-friendly design and manufacturing company specializing in handmade backpacks, totes, bags and accessories made from recycled sails, is excited to announce that the brand has reached – and exceeded – its extraordinary goal of raising $25,000 through its unique approach to Kickstarter.
The month-long campaign, which successfully raised $26,479 from 157 backers, not only bolstered brand awareness and funds, it also provided investors with the unique opportunity of being able to pre-purchase MAFIA products while helping bring the creative project to life. Kickstarter supporters were enthusiastic to make MAFIA’s vision a reality and, in turn, become part of the brand’s lasting community by owning original MAFIA products. As an added benefit, backers will have the first pick of MAFIA Bags, which will be available at the end of August.
“We are thrilled to have accomplished our Kickstarter goal and, more importantly, we are grateful for each individual who invested in our campaign,” said Marcos Mafia, Co-Founder and CEO of MAFIA Bags. “We have found that MAFIA customers like to feel as though they are truly a part of the brands they support, and Kickstarter provided us the opportunity to directly connect with people who are passionate about our products and mission. We proudly welcome them into MAFIA’s emerging and rapidly growing family here in the U.S.”
With this funding, the MAFIA team is not only excited to start their U.S. production, but they are also looking forward to exploring fresh, California lifestyle-inspired styles. MAFIA is committed to meeting the wants and needs of its young, adventurous clientele through their modern approach to design, and therefore also are developing new products at their recently opened San Francisco facility.
Since announcing its expansion into the United States and opening its flagship U.S. facility in San Francisco’s Richmond District this past June, the brand has seen an overwhelming surge in support and company growth. As local production and job creation are at the foundation of MAFIA’s business model, Marcos and his sister Paz Mafia (Co-founder & Chief Financial and Operating Officer of MAFIA Bags) have worked diligently to recruit members to join their team, and have already hired several Bay Area-based employees to assist in the operations, design, sales, and production facets of the company. From creative craftsmen to experienced brand product managers, MAFIA has assembled a talented U.S. team, all whom share the common goal to maintain sustainability in product and practice.
MAFIA Bags will be available for purchase in the U.S. via the brand’s retail website at the end of August 2014. MAFIA representatives are committed to finding the perfect design to match the wants and needs of each consumer, ensuring a distinctive connection between the buyer and the bag at the point of purchase. Since no product is alike, each item within the company’s inventory is represented with an actual image and description on the website, so consumers can peruse to find one that fits their distinct needs and preferences. The special experience puts customers right on the production floor, providing them with the unique opportunity of hand-picking their purchase straight from MAFIA’s workshop.
Since its arrival in San Francisco, MAFIA has been actively seeking out select partners in the Bay Area and nationwide for wholesale and retail, including design and apparel stores, surf shops and museums.
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About MAFIA Bags:
Founded in 2012 in Buenos Aires, Argentina, MAFIA Bags is a design and manufacturing company specializing in handmade backpacks, totes, bags and accessories made from recycled sails. The brand is the brainchild of brother-sister duo Marcos and Paz Mafia, who wanted to share their passion for nature, appreciation for living a simple life, and commitment to making a social impact with others. Authentically designed for worldly spirits and adventurous souls, each MAFIA product is a fashionable representation of simplicity, functionality and personal expression. All merchandise is handmade from repurposed kitesurf, windsurf and boat sails, ensuring that every bag, backpack, wallet, or keychain is truly one-of-a-kind. By simply carrying a MAFIA bag, consumers are promoting social responsibility and contributing to environmental sustainability throughout their daily lives. MAFIA Bags is B Corporation Certified. To learn more, visit www.mafiabags.com.
To donate a sail, email firstname.lastname@example.org and the MAFIA team will repurpose your contribution into MAFIA merchandise. In gratitude for the donation, the contributor will receive a free MAFIA product made from that very sail.