- Posted August 19, 2014 by
This iReport is part of an assignment:
How to target more customers online
An online presence is must in today’s internet age as it coordinates the way customer makes decisions for even a little purchase. It is a well-known fact that numbers of customers are increasing who do a price and quality research on internet before buying anything. Online marketing is beneficial for small businesses by building a trustworthy relation with their consumers through their low cost communication.
Here are some of the benefits of marketing online for small businesses
1.) You can market your products 24/7 even when you are asleep. Having a website will help you and your customers to book or order the products even when you and your teams are not physically available. Website is one of the easy ways to attain maximum number of clients. However, just having a website does not do the job for you until you know the skills of using it properly.
2.) Online marketing is also a cost-effective approach. You can start a well-organized campaign which will benefit your business to reach customers in a cheap way instead of costly traditional marketing methods.
3.) You can easily interact with your customers via a website or social media. The actual versatile and also cost-effective nature associated with e-marketing causes it to become especially ideal for small business owners. You can easily update your customers for your new products via social media as online marketing helps you to attain the benefits of increased use of social media among people of all ages.
4.) It helps you to build a long term business relationship with your customers. You can begin a humble relationship with customers by sending follow-up emails to them after their first purchase. You can interact with them aftersales by sending current offerings and inviting them to submit their reviews regarding your products.
5.) Online marketing helps you to track your sales and interests of people via some high end tools like Google analytics. You can track each minute detail like age group of your customers, their gender, their locality, languages they speak etc. from these tools. You can also keep an eye on outcome of your efforts via analysis. This gives you a sharp idea for getting your approach in a right direction.
6.) There are a number of ways in online marketing which one can opt for like emails, videos, blogs, social media and newsletters. Online marketing is beneficial in making instant conversions. While marketing your business online, you have the ability to capture potential information of customers, their interests etc. However, in offline marketing, it needs a lot of time to convince customers and knowing what they really like.
It is not required that you should know everything about online marketing before getting started. If you are not an internet savvy, then you can also hire seo companies to manage your online reputation. If your small business does not have an online presence, then you must be losing out on thousands of potential customers.