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    Posted August 20, 2014 by

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    Philippine media’s public service sought

    A PHILIPPINE lawmaker on Wednesday said she wants to require broadcast media to provide adequate public service time to enable the government reach the population and educate the people on important public issues.
    Rep. Evelina Escudero of Sorsogon province raised the proposal through House Bill 4641, noting that the capability of broadcast media in disseminating information through live and recorded coverage cannot be overstated.
    "Broadcast media is the best tool to relay information and motivate people to participate in nation building. It is the most effective vehicle to carry out the government's ultimate goal to promote the objectives of sound government," Escudero said.
    The lawmaker noted that its influence in shaping public perceptions and behavior, changing social attitudes and bringing about social integration is highly recognized.
    Escudero said her proposal also adheres to Section 24, Article II of the Constitution, which provides that "The State recognizes the vital role of communication and information in nation-building."
    The lady lawmaker stressed that health, road and traffic discipline, good values, public safety, welfare rights and benefits and disaster preparedness are matters of public interest and concern because of their significant effects on safety and on the social, economic and moral well-being of the people.
    Escudero said that plans and programs of the government on these matters must involve the active participation and cooperation of the people for their effective implementation.
    "Thus, the government should relay and communicate the public policy on these matters through the use of the most effective and accessible means, the broadcast media," Escudero concluded.
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