- Posted August 21, 2014 by
This iReport is part of an assignment:
The Benefits Of Having Website Verification Seals
There are potentially dozens of online shops that you have to compete with, if you are an entrepreneur also thinking of setting up and running an e-commerce business today. Unless you really have a really unique offering or some products or services that have never been offered in the market today, you will be competing with these dozens of other online businesses as well.
And another thing that you have to contend with is the statistics which show that 84.7% of online consumers prefer to make their purchases from widely popular Internet sites such as Amazon and eBay. You need to add these two well-known sites as well to your list of competition.
As such, as a novice when it comes to online businesses, you need to employ certain strategies and tactics to earn the trust of potential consumers and subsequently, converting them into successful sales. Listing your contact details and operating hours, placing testimonials and success stories of your customers and publicizing your policies, terms and conditions for transparency are all good ways to get you started. Another helpful strategy you can employ is by getting some website verification seals.
Website Verification Seals
A website verification seal is similar to a stamp of approval that is provided by an independent expert third party vendor. These seals are then placed on websites to promote confidence and trust to all the visitors.
There are several advantages to be gained when you have your website verified by a trusted third party vendor. To begin with, your conversion rate can be increased by over 80 percent if you have a website verification seal. This is because when potential customers see that you have invested in measures that will guarantee their online safety and privacy, it becomes easier for them to create an account with you and eventually, purchase from your website.
Second, since the verification seals come from a third party, it is easier for you to back up your claim. Another independent party is vouch for your business and as such, this is a good way to validate and verify all your claims, promises and guarantees. This essentially means that your website has passed a stringent process and that you have invested time, money and effort into ensuring the online safety and security of each visitor of your website.
Even if you are a newbie in the world of online merchandising, you can be successful in this business as long you implement the necessary measure that will help you earn and establish a good reputation. And you can start establishing a good online reputation by having an independent vendor verify your website’s credibility.