About this iReport
  • Not verified by CNN

  • Click to view jasonbrown0's profile
    Posted August 23, 2014 by
    Tallahassee, Florida

    More from jasonbrown0

    Cancer Care that Meets Patient Expectations


    By 2030, the United States is estimated to have 2.3 million cancer cases, according to the American Society of Clinical Oncology. With the projected rapidly rising number of cancer diagnoses over the next 16 years, comes the necessity for continued improvement in cancer care in the country.

    A large number of cancer patients encounter problems during the course of their treatment and care. Researchers at the Group Health Research Institute and the National Cancer Institute collected data about the obstacles towards high-quality cancer care, and the facilitators of such care. Delays or lack of coordination, lack of patient awareness and passivity, limited financial resources, difficulty accessing care because of the area of residence, and insufficient attention provided to emotional and social problems during the disease were frequently noted among the list of problems that lead to poor quality care.

    Both patients and caregivers need to access to relevant information, and adequate care and support right at the early stages to have a better chance of beating the disease. For this reason, it is important for cancer care to be well organized and patient centered.

    The model of Cancer Treatment Centers of America in Zion, Illinois at Midwestern Regional Medical Center, which recently won the 2014 Healthgrades Outstanding Patient Experience award provides a practical outline for delivering high quality integrative cancer care that meets the expectations of patients and their families. #

    Some of the ways in which the patient experience can be improved include ensuring timely appointments, helping patients stay on the treatment schedules, and education about billing cycles and financial responsibilities.

    The integrated cancer care approach

    Cancer care which is delivered in a community setting is a great way to provide advanced cancer care. Every patient will have a cancer care team and all providers work together as a single unit that serves the patient. With integrated cancer care, patients will receive a wide range of cancer care medical services including radiation, chemotherapy, imaging, and participation in clinical trials.


    Opportunities for improvement

    In 2006, the American Society of Clinical Oncology found that the initial management of breast and colorectal cancer patients was consistent with the standards specified by a comprehensive set of explicit quality measures. However, there was some variation in adherence to certain quality measures which bring out the necessity of and opportunities for further improvement.

    Empowering patients through education

    Information is the most significant and valuable weapon in the fight against cancer. To help patients fight the most important battle for their life, it is imperative that they are equipped with all the necessary informational resources that are available and relevant. Websites, forums, blogs, books, resource guides, and online tools can help patients gain sufficient knowledge to fight the battle.

    Collecting more information about patient expectations and experiences is necessary to further improve the quality of patient care. The National Cancer Institute's cancer care outcomes research and surveillance (CanCORS) consortium collects data about the experience of cancer care, outcomes, decision-making, and personal characteristics of patients with lung and colorectal cancer. The collected data will help bring to light obstacles that prevent patients from receiving adequate care.

    Connecting patients to care providers using computer technology and reformation of provider reimbursement in such a way as to encourage patient-oriented caregiving can go a long way in delivering cancer care that meets the requirements of the patients and their family members.

    The online age brought with it a fundamental shift in marketing tactics. No longer were print and television advertisements the only go-to methods for developing sales leads and spreading brand awareness. Yes, online is the cornerstone of modern marketing, with three pillars providing the base for success in this new advertising age: search, social and content. But just because social media, search engine optimization and original content drive modern marketing doesn’t mean there isn’t room for other tactics. Press releases, for example, are still alive and well and should be an integral part of any strategy to build an audience.

    In fact, modern marketers and bloggers can craft successful, engaging press releases utilizing the fundamentals of online content advertising. Once they do, it is time to deliver these press releases to the masses, such as through a proven distributor such as Submit Press Release 123. But that’s the end step. What advertisers first need to concentrate on is the content. Here’s how.

    Hook the audience


    To do this, it is first necessary to create the hook. Bloggers and marketers can achieve this by identifying the business or individual’s singular perspective. By underscoring this unique asset in a press release, they can insert their message into the cultural zeitgeist. For example, a company dealing in music technology can follow the social trends and market their services or products based on the popular artists or fads of the day.

    Get the hard data

    Audiences respond to facts and figures for the simple reason they are authoritative. Advertisers who want to market energy-efficient appliances, for example, can incorporate federal energy statistics that will help to enlighten his or her target audience on the cost/environmental benefits of upgrading to energy efficient hardware. This method highlights the overall value of the product far more efficiently then simply making the branding message the central focus of the post.

    Craft press releases around promotional events

    A large part of modern consumerism revolves around saving cash. To this end, marketers and bloggers should incorporate as many deals and giveaways into their press releases as possible. Whether it’s a back-to-school offer on books and supplies, or a Christmas discount on clothing, anything that can help put money in the reader’s pocket should be the central focus. Creating special promotion codes can also help businesses track their results and reach that pinnacle achieved by Southwest Airlines, which once generated $80,000 in one market from a single optimized press release campaign.

    Focus on the reader

    To reach that target audience, positive feedback is key. And the major corporations of the world understand this simple fact. American Express, for example, has for years been focusing on satisfied customers. They spotlight them by incorporating images of happy customers and showcasing glowing testimonials in their marketing materials. Those drafting a press release would do well to follow Amex’s lead. Bloggers can take a cue from this and feature audience feedback as well.

    Ultimately, a press release campaign can be an effective tool when used with other marketing tactics. Those who do opt to craft solid press releases stand a greater chance of reaching a target audience than if they were to omit them totally from their marketing strategy.

    Add your Story Add your Story