- Posted August 26, 2014 by
NYC, New York
CNN iReport Music Spotlight: Interview With Rapper AV The Great
What is the significance of your name?
AV The Great, the AV part comes from my last name Avant. People mispronounce it so the first two letters "A.V." you cant mess up. Then "The Great" part comes from being raised on Alexander St, One day my Uncle just said it like that, "You AV The Great, You can't say Great without saying AV".
What is your USP? (Unique Selling Proposition) and what sets you apart from other artists?
The way I see it, these days either you are trying too hard to act hard or trying too hard to be weird and stand out. I bring balance, it's no way you can put me in a box by listening to one song, I'm well rounded and that creates longevity. I don't care what the trend or the latest fashion is, I'm comfortable in my skin. I may not be the "IT" person of the moment, but I'll have moments of greatness for decades to come, I believe.
What single or project are you currently pushing?
Man-N-Da City2 is the name of the project dropping August 30th 2014. The 1st song released from this project is "ILLest Verse Of The Century" the official 1st single is "Need a Raise"
What is your opinion of the current state of the music industry?
Music industry as a whole is great, the creativity is flowing in every genre especially in Hip Hop, you can find what ever type of rap you like especially in the DFW metroplex. If your a person that say's it's not any good music out then you listen to the radio way too much. Radio song research is the wackest part about the music industry right now. Corporate people are so out of touch with the people it's crazy and now it's finally catching up to them. Record sales and radio is slowly going down but more avenue streams for making money with music are opening up.
If you can change one thing about the music industry what would it be and why?
I would change Radio Song Research & PPM, because it's not accurate and alot of great songs don't see daylight because of it and alot of songs get overplayed when its another song on the album that should be getting burn too, to keep the listeners ears fresh. In this day and age it actually hurts the artists. People are tuning out. Radio use to translate into Album sales and sometimes it still does but now and days, the underground artists with a buzz will sale more records than the artists on the radio. And label's need to know Twitter followers don't translate into album sales.
What is your favorite movie and favorite book?
Favorite movies are Troy and The Wood. Favorite books are The Bible and The Holy Quran.
What is your website?
Any final words for the people.
Learn from the past don't live in it. AV The Great "Man-N-Da City2" buy it, download it, if you don't like it, throw it away, but at least listen to the whole thing thru. Don't judge off one song, I got too many styles for tha,t just give me a chance. Trunk Pop Ent, Den10, DFW, Texas, Hip Hop 4 Ever!
LISTEN TO AV THE GREAT'S SINGLE "NEED A RAISE"