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    Posted August 30, 2014 by
    Turner1
    Assignment
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    Tech talk

    Digital technologies are the new medicine.

     


    Digital technologies are the new medicine, as doctors and physicians turn to health apps and services to improve health outcomes.

    We flagged the rise of DIY HEALTH* last year but increasingly, with over 13,000 health apps in the Apple app store it’s not a case now of finding an app, but finding the BEST one, and – given that this is a health issue – one that is accurate and safe.

    So in 2013, expect consumers to turn to the medical profession and medical institutions to certify and curate these products, with doctors also 'prescribing' them, much as they prescribe medicines, as part of a course of treatment. And for health providers, these digital ‘medicines’ promise to reduce costs by making consumers more aware of their health, improve compliance, and allow remote monitoring that can pick up warning signals earlier.

    Even if you’re not in the health industry, and think APPSCRIPTIONS isn’t relevant for you, we bet that an hour spent considering the bigger underlying trend – towards mobile driven service delivery – could yield some profitable new insights.

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