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    Posted September 18, 2014 by
    North Brunswick, New Jersey
    This iReport is part of an assignment:
    I am a Muslim in America

    Daring Designers Choose to Cover Skin at New Jersey’s Largest Modest Fashion Show


    After the success of last year’s event, New Brunswick Islamic Center (NBIC) will be hosting the second annual HijabFest at the Hyatt Regency in New Brunswick, NJ. Last year’s event was filled to capacity with a 100-person waiting list. In response to the overwhelming demand, this year’s event will be held in a larger venue and with an even bigger line up. The ladies only afternoon event will include a fashion show with this year’s featured designers, health, fitness, and modesty in style workshops, blogging and social media workshops, inspirational talks by local American Muslim women, and a VIP After Party with guest speakers and bloggers. There will also be an opportunity to shop the runway looks and more at the the vendor bazaar featuring more than 30 designers from all over the United States. The Islamic fashion industry is a $96 billlion industry, expected to reach $322 billion by the year 2018.

    HijabFest’s theme this year is diversity and both the designers and the speakers will be highlighting different influences on hijab. “Muslim dress is a fundamental part of Islam. It embodies a behavioral code and although how one goes about it varies globally, regionally and culturally, modesty remains the foundational core for Muslims,” says Saadia Malik, one of the organizers of HijabFest. The speakers for this year’s event include NY Fashion Designer Nzinga Knight, the first Muslim “hijabi” to be a contestant on Project Runway and Nafiza Taj, CEO of the Sultaness, another designer who has been featured on the NY Runways. Nahela Morales, Hispanic Outreach Coordinator for WhyIslam, will also be speaking along with YouTube sensations Monika Sarker and Nasiha Pervin, Sara Zayed from MuslimGirl magazine, and spoken word artist Kashmir Maryam. The goal of HijabFest is to celebrate women’s empowerment through hijab and show that it is not something forced upon Muslim women, but a personal choice to dress modestly.

    Dr. Shadee ElMasry, Director of Religious Education & Community Development at NBIC, came up with the idea for the event. “There was this need to change the associations linked to hijab in a permanent way - to cement a positive one in the minds of young Muslim women. And I could think of no better way to do this than through an annual event of hijab fashions, styles, shopping, and inspiration. Events like this will make Muslim women proud of who they are, and those vibes will transmit to the larger society,” said Dr. ElMasry. HijabFest is an NBIC community initiative and run by NBIC community volunteers.

    The fashion show segment of HijabFest will feature the following designers: BulBul Clothing, Styles by Zubaidah, Amelina Designs, Urban Modesty, Kotton Love, Unique Hijabs, Nzinga Knight, Guzel, The Sultaness, True Faith Apparel, and Amalina Aman, whose designs were also featured in New York Fashion Week earlier this month. The program also includes various fitness, make up, and hijab styling workshops, including the Hijab Salon, sponsored by Bulbul Clothing, a New Jersey based modest wear designer and sponsor of HijabFest 2014.


    Organizer Rabab Mansour summarized HijabFest, “An event like this is especially important to the up and coming generation of young Muslim women who need to understand that hijab will not stand in the way of their success in the future and they can be modest while being fashionable.”

    Event sponsors include: Bulbul Clothing, Guzel, Johnson & Johnson, Strategic Realty Solutions, Islamic Relief USA, Crescent Foods, and Safina Society

    Event Details
    Who: Ladies Only
    What: HijabFest
    Where: Hyatt Regency, 2 Albany St. New Brunswick, NJ
    When: Sunday, September 21, 2014, 11 am to 5 pm
    Tickets are available at http://www.hijabfest.org/buy-tickets. Tickets include lunch and are $45 for regular admission, $40 for student admission, and $65 for VIP Tickets.

    For more information the media can contact the organizers directly at media@hijabfest.org. Select press passes are available to the media. Please contact media@hijabfest.org with your press page/media section of your website.

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