About this iReport
  • Approved for CNN

  • Click to view elainag's profile
    Posted November 2, 2014 by
    Johannesburg, South Africa
    This iReport is part of an assignment:
    The Africa we don't see

    Beyond New York and Milan: Africa's Role in the Global Fashion Arena


    CNN PRODUCER NOTE     Johannesburg resident elainag shot these excellent photos of Fashion Week there yesterday, calling it a celebration of Africa’s place in the fashion world. She wanted to show people a part of Africa that many people may not get to see.
    - hhanks, CNN iReport producer

    JOHANNESBURG, SOUTH AFRICA - “High fashion” and “Africa” are rarely uttered in the same sentence, but this past week Johannesburg was transformed into one of the world's fashion capitals.


    Mercedes-Benz Fashion Week (MBFW) Africa, hosted in South Africa from October 29 to November 1, took a smattering of the continent's top models and designers to the runway to celebrate Africa's rightful place in the global fashion arena. Featured artists hailed from Angola, Mozambique, Botswana, South Africa, Nigeria, Ivory Coast, Cameroon, Kenya, Tanzania, Senegal, Zimbabwe and beyond.


    The show, entitled “Our Heritage Re-imagined” was attended by local and international fashion editors, entrepreneurs, bloggers, buyers, models, and enthusiasts. It also featured the largest fashion trade expo on the continent, which aims to provide emerging designers greater access to the global marketplace.


    MBFWAfrica proves that African fashion is no longer a mere source of inspiration for the world's top designers – it is actually producing its own fleet of leading fashion creatives such as Taibor Bacar, Marianne Fassler, and David Tlale, who have already become well-known outside of Africa.


    This is not South Africa's first recognition in the fashion and design category, with Cape Town also having been named the “World Design Capital” in 2014.

    Add your Story Add your Story