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    Posted December 17, 2014 by
    Brooklyn, New York

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    Brooklyn Peace Group Announces First Ever Product Endorsement - “Peacelovebeanies”

    The “I Declare World Peace” project endorses Arizona knitwear maker Peacelovebeanie.

    The “I Declare World Peace” project, commonly known by its hashtag #IDWP, has officially endorsed the knitwear products of Peacelovebeanie, an Arizona based family operation run by Julia Geha and her daughter Pascale, selling their products at www.peacelovebeanie.com. This is a first ever product endorsement by #IDWP and it is making the endorsement without remuneration.

    New York photographer and president of #IDWP Rita Gelber smilingly noted that “Peacelovebeanie’s focus on raising peace consciousness through their knit products, including their spectacular beanies, made it a perfect fit for us.” Ms. Gelber, who was proudly wearing a turquoise Peacelovebeanie when interviewed by this reporter, explained that Peacelovebeanie also contributes 5% of its proceeds to The Red Elephant Foundation, a group from Chennai, India that works globally to improve conditions for women and girls. “Improving the opportunities for women and girls is a major concern of #IDWP, because our research indicates that world peace depends in part on the equal treatment of the sexes,” Gelber said. “And, the fact that Peacelovebeanie chose to contribute to The Red Elephant Foundation was important to us, because we have a collaborative relationship with it,” she noted, explaining that #IDWP itself does not accept money.

    Reached by telephone in Arizona, Peacelovebeanie proprietor Julia Geha expressed great joy at learning of the endorsement. “We are very pleased to receive this endorsement from #IDWP, and needless to say we support their efforts to raise peace awareness. In fact, we include little peace symbols in our packaging so our customers know that the word ‘peace’ in our name is something we really care about.”

    Ms. Geha was happy to point out that not only does Peacelovebeanie, whose motto is “spreading good karma one beanie at a time”, contribute to The Red Elephant Foundation but “we recently launched a project we call ‘Hats4Hats’ where we donate one beanie to the homeless for each beanie we sell. So far we have donated around 220 beanies.”

    Ms. Geha also enthusiastically noted that all Peacelovebeanie products are made from “vegan yarn” and come in a wide variety of both brilliant and subdued colors. “Our beanies and scarves can be worn by men or women, and they are quite fashionable.” When told of Ms. Geha’s remarks, Ms. Gelber smiled and said “Well, I certainly love mine, and even my husband, who is not particularly fond of hats, loves his as well.”

    For information about the groups mentioned in this release:

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