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    Posted January 21, 2015 by

    What are the Challenges facing the Upcoming “Facebook at Work”?


    Over the last few months there has been alot of buzz about Facebook's latest upcoming development, “Facebook at Work”. From the very little information that is currently being released by Facebook, we know that “Facebook at Work” will be a site focused on enterprise collaboration and professional networking, in other words it will be a business version of its wide known social network – Facebook!


    It is an undisputable fact though that the enterprise collaboration and professional networking world is already mainly geared towards LinkedIn (the largest professional network in the world), a professional network which business people, leaders and all sorts of professionals have been accustomed to and have already been using for many years now. It will therefore be very difficult for Facebook at Work to replace professional networking sites such as LinkedIn.


    This is not the only challenge that Facebook at Work is up against. Some other challenges that it may face, entail the following:

    ● A number of companies have already banned Facebook from their work environments, mainly because they believe that their employees would get distracted by it during work hours. Additionally, Facebook is currently prohibited in a whole country - China.


    ● A large number of people are questioning the Privacy, Trust and Security of the Facebook plattform which means that Facebook will now have to convince business leaders that their corporate information will be secured.


    ● Facebook is viewed by the public as a “Personal” only Social Media Network and it will be a challenge to change this general notion.


    ● Both employers and employees will not be fond of the fact that there is the possibility of confusion to take place between their Personal Facebook accounts and their Professional Facebook accounts.


    As mentioned above, inevitably Facebook at Work will be competing against LinkedIn, Google's business sharing tools, Microsoft's office tools as well as corporate messaging services like SalesForce Chatter, Slack and last but not least, Skype. Facebook is therefore up against a collosal task to try to convince professionals that it offers something more than its established competitors in all the above sectors.


    It will be very interesting to see what happens in this battle for the larger piece of the pie of the enterprise collaboration and professional networking sector!!

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