- Posted May 6, 2015 by
Los Angeles, California
Instagram Experiences Increase In Business Use
The full Report discussed below, which includes excellent Instagram marketing tips, is available by Clicking Here
It was reported today that there has been an exponential increase of brick-and-mortar businesses using the photo sharing website Instagram to attract new customers and manage their online brand. It has always been an obvious factor that offline businesses are moving towards online marketing and advertising, however it was not known until now just how much growth Instagram was seeing from traditional small businesses across the globe. The report states that Instagram users are seeing an influx of follow requests from their area's businesses who were relatively new to using Instagram followers as a method of offline promotion.
I can say from personal experience that I have seen many of the "Mom" and "Pop" stores in Los Angeles create an Instagram account and use their photos to reach new followers in hopes of turning them into customers. If you think about it, the retention rate of social media users would be much higher due to repeatedly seeing a local businesses Instagram photos every day. One more interesting tidbit from the release was that many of these businesses are changing their marketing tactics from traditional print advertising to active social media outreach such as the aforementioned Instagram photo's which are used as coupon's to lure the businesses followers into making a purchase. Definitely some very interesting stuff that was published today!