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    Posted July 23, 2015 by
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    Facebook Launched New Mobile Ads to Improve Lead Generation


    In a social media-driven world, businesses still struggle to generate and nurture strong leads. Technology has made it easier to capture customer information, but those attempts are only good if people agree to hand over their information. Realizing this, social media sites like Facebook are working hard to come up with ways to make their services more business-friendly.


    One of those ideas is a new lead-generation tool reportedly being tested by Facebook. If the feature works out, businesses will be able to allow customers to complete forms directly within the social media ads they place. Designed for mobile devices, the feature will pull information from a user’s profile to solve the problem of entering information on touchscreen devices.


    As Prayag Narula, CEO of LeadGenius says, "Fresh, accurate, in-depth customer data is the lifeblood of modern sales and marketing.” If this feature goes through, businesses will be able to not only get that up-to-the-minute data, but can also cut out the step of directing customers to a website for signups, increasing the likelihood they’ll participate. Here are a few ways your business could use Facebook’s new feature for lead conversion.


    Build Databases


    As executives at the C-suite level realize the importance of social media in reaching customers, brands are seeking ways to make their marketing efforts more effective. Posting status updates and marketing messages on social media are great ways to get the message out, but capturing leads proves much more challenging.


    With the ability to capture information through the ads they place on Facebook, businesses will have the information they need to build a comprehensive customer database for future mailings and offers. Because the information is already prefilled and customers only need to proofread it and submit, participation is as easy as a couple of screen taps.


    Launch Contests


    Through social networking, businesses can launch contests that reach numerous customers. But getting those customers to complete entry forms and submit them has remained a major challenge. Instead of forcing customers to go to a separate site, this new feature would allow customers to provide their information without leaving Facebook. When a winner is chosen, it could be announced on the same social platform to keep everything in one place.


    Set Appointments


    Appointment-based businesses would be able to give customers a form to set appointments directly within Facebook. Instead of announcing you’re accepting appointments and hoping customers call or visit your website, you can collect the appointment request directly on the site.


    Once the requests come in, you can then add them to your calendar and notify the customer, using the contact information provided on the form. This would work not only for medical practices and salons, but for B2B-based organizations that set appointments with clients. Customers could also request a sales call from your organization, giving your team the information it needs to follow up and make an appointment.


    Sell Items


    While Facebook continues to test its long-awaited buy button, businesses can start the process of selling items through the site. While the forms won’t help you sell products directly, you can collect information for price quotes and gauge interest in upcoming products through a form. You may be accepting pre-orders for a product you’re releasing, for instance, and through the form, you can allow customers to sign up for certain tiers of products and ensure you’re manufacturing enough to meet demand.


    While the feature is still in the testing phase, marketers are already eagerly anticipating a feature that allows them to capture customer information. For Facebook users, it’s important to note that businesses will be required to adhere to the site’s privacy policy and refrain from selling the information to third parties. This will help keep customers safe while also giving businesses the information they need to truly interact with their customers.

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