- Posted September 20, 2015 by
This iReport is part of an assignment:
First Person: Your essays
Fashion and Application Holding Hands
Pain and ugly never get a chance to dance the tango when wearing my Jambu Washington hiking boots. I can finally say I am not running into a fashion fopa and don’t want to take my boots off. I want to come off as rugged like any guy, but I also want something that is comfortable with application. From the ankle wrap all the way to the front wrap this boot sets a standard for all brands. Companies in the footwear space are finally paying attention to details that extends outside of color and logo noise.
As I watch so many brands evolve they are no longer just pumping out product to drive sales, but also taking the time to build a reputation in the market place. Generally speaking reputation will quickly find its way to revenue for any industry. I find it extraordinary how companies are doing what it takes to create strong customer retention.
Bradley D. Weisman