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    Posted September 20, 2015 by
    Scottsdale, Arizona
    This iReport is part of an assignment:
    First Person: Your essays

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    Fashion and Application Holding Hands

    So there I was nearly 22 years ago wearing what could have been the ugliest pair of hiking boots that ever hit the market. Awful color schemes and fit like a jagged slab of cement around my feet. I smiled when I had them on, but in my mind I was crying for mercy and had concerns of becoming crippled. It was a hundred dollar pair of torture wrapped around my feet.

    Pain and ugly never get a chance to dance the tango when wearing my Jambu Washington hiking boots. I can finally say I am not running into a fashion fopa and don’t want to take my boots off. I want to come off as rugged like any guy, but I also want something that is comfortable with application. From the ankle wrap all the way to the front wrap this boot sets a standard for all brands. Companies in the footwear space are finally paying attention to details that extends outside of color and logo noise.

    As I watch so many brands evolve they are no longer just pumping out product to drive sales, but also taking the time to build a reputation in the market place. Generally speaking reputation will quickly find its way to revenue for any industry. I find it extraordinary how companies are doing what it takes to create strong customer retention.

    Bradley D. Weisman
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