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  • Posted November 10, 2008 by
    ChicagoBuzz
    Location
    Chicago, Illinois

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    Library Looks to Hook Youth

     

    Library looks to hook youth

    BY LEWIS LAZARE Sun-Times Columnist The Chicago Public Library system wants to smash the stereotypical image that it is nothing more than a place where old fogies congregate and read. The Chicago Public Library system wants to smash the stereotypical image that it is nothing more than a place where old fogies congregate and read. So the Chicago Public Library is launching a new ad campaign Nov. 17 from All Terrain/Chicago that attempts to impress upon young adults of a post-college, pre-children age that their neighborhood library isn't only a repository for books and prim librarians. Indeed, the range of offerings now extends to DVDs, CDs, live performances, free Wi-Fi and more. The latest statistics show book circulation in Chicago's public libraries is up 28 percent so far in 2008 vs. 2007, and more than 1.1 million people now visit the city's libraries each month. But CPL Commissioner Mary Dempsey wants to expand the user base even more by shaking off any remaining cobwebs. New print and transit ads show an elderly lady at a DJ's turntable and encourage younger demographics to "get your beats where granny gets hers." We're not sure a hip granny will work for everyone in the target demo, but it can't hurt to update the image of an institution as vital as the public library.

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