About this iReport
  • Not verified by CNN

  • Click to view mincedmedia's profile
    Posted May 2, 2008 by

    More from mincedmedia

    Overstock.com Rezzes into Second Life

    Utah-based Overstock.com unveiled its virtual world storefront dubbed "Club O" in Second Life on May 2. The retailer can be found on the same sim that hosts CareerBuilder.com, Colgate (toothpaste) and Nestle's Coffeemate brands. Overstock.com will run a three-month SL campaign to complement its real world marketing. Giveaways will be a large part of the outlet store's SL promotional strategy, with random virtual merchandise drawings "about 3 times per day." The Female Overstock Freebie Bag, made available this week, includes bikinis, platform shoes, a vase, scarf, tank top, earrings and those coveted "Sexy Walk" and "Hug Me" avatar animations. No Second Life grand opening would be complete without music and dancing, and Overstock.com's activities are no exception. Live Musician DonFranko Dagostino will perform in the store on Saturday, May 3, 2008 at 1:30 PM SL Time. Overstock.com in SL: http://slurl.com/secondlife/This%20Second/147/209/26
    Add your Story Add your Story