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    Posted May 3, 2009 by
    JAJones1 |
    Location
    Atlanta, Georgia
    Assignment
    Assignment
    This iReport is part of an assignment:
    iReport for CNN

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    Radarsign Reduces Number of Speeders in GA By Fifty Percent

    By JAJones1  |  Posted May 3, 2009  |  Atlanta, Georgia
     

    Radarsign, LLC, one of the country's leading manufacturers of driver feedback signs, today announced the results of a test to slow drivers in Georgia.

     

    N. Peachtree Road is flanked by an elementary school and middle school on one side and neighborhoods on the other - separating the two is a road drivers treat like the autobahn. With drivers refusing to stop even for crossing guards and children in pedestrian crossings, city and community officials invited Radarsign to conduct a test: first, measure the speeding problem, then do something about it.

     

    During week one, Radarsign installed a driver feedback display in "stealth" mode to record traffic patterns without alerting drivers to their speeds. The following week, the display was turned on so drivers were alerted to their speeds as they approached the school zone.

     

    Radarsign's StreetSmart Technology detected more than half of all drivers on this road were speeding during week one, totaling nearly 10,000 cars.

     

    By week two, the company cut the the total number of speeders by more than forty percent.

     

    The driver feedback display also slowed the fastest drivers on the road by nearly ten miles per hour.

     

    A pedestrian struck by a car traveling 40 mph has a ninety percent chance of being killed. On this road, Radarsign cut the number of drivers exceeding 40 mph by fifty percent.

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