On Thursday, October 22, 2009, a select number of invited journalists, including several New York City-area iReporters, attended "The Unveiling" a preview of the new CNN.com homepage, at One Time Warner Center in New York City.
Jim Walton, President of CNN Worldwide, began the presentation. The presentation then launched into a slideshow of past CNN designs, beginning with the site’s original launch in 1995.
Then, Kenneth “KC” Estenson, Senior Vice President and General Manager of CNN.com took the stage. Estenson says the site wants to constantly move forward, and it wants to help expose the wealth of content that exists beyond what sits on the homepage. The site wants to emphasize breaking news, and more video, as well as perspective and analysis, and keep it easy to use.
The new site will go live on Monday, October 26, 2009.
There will be a new Entertainment portal, which will include a new partnership from Entertainment Weekly and People Magazine.
The site will have a more prominent opinion portal, including pieces by David Frum, a new contributor.
iReport will now be more deeply integrated into CNN’s homepage. Since CNN launched iReport three years ago, the iReport community has grown into an integral part of newsgathering and storytelling at CNN. The CNN iReport section of the new CNN.com will share the site’s breakthrough design, folding the social media features of iReport.com into CNN to create a seamless user experience across CNN’s online news and user-generated platforms. CNN iReport will feature a curated section front, programmed by CNN producers to ensure that the best, most interesting iReport content is easy to find and share. Additionally the CNN iReport section front features direct quotes from iReporters who are in the middle of unfolding stories across the world. iReport submissions will be clearly labeled when vetted and cleared for reporting on CNN. Vetted iReports now feature comments from CNN producers, who add CNN context to the iReporter’s first-person view. Unverified submissions will be designated as such to provide the most complete context for users.
A new product called NewsPulse will be “An iTunes for news” — a listing of all the articles inside of CNN, and you will be able to go in and sort them by popularity, sort my content and categories.
A new quiz called CNN Challenge will be an interactive quiz show held every week to test your knowledge of recent news/events.
On Nov. 9th, CNN and Facebook are adding Oprah Winfrey. At 9 PM that night Oprah will be hosting a book club on CNN.com, with Facebook chat to bring these three brands together. Oprah will be announcing this tomorrow at 9AM on her show.
The unveiling event was a very exciting and inspiring event. I am looking forward to trying out the new CNN and iReport.
After "the unveiling" the group of journalists moved across the street for a cocktail reception at the Hudson Hotel. In attendance was the lovely and charming Lila King, Senior Producer for iReport and User Participation from Atlanta, Georgia and iReporters, mcintron, sjunat55, maggiedo, professirx and JoyfulGypsy. It was a true pleasure meeting Lila and the other iReporters. Thank you CNN iReport for bringing us together.
1) The Unveiling
2) The group of journalists waiting for the presentation to begin
3) Jim Walton, President of CNN Worldwide
4) Kennth "KC" Estenson, Senior Vice President and General Manager of CNN
5) Sample screenshot of the new CNN Homepage
6) Sample screenshot of the new iReport Page
7) iReporters: Miriam Cintron "mcintron", Julio Ortiz-Teissonniere "sjunat55", Maggie Kortchmar "maggiedo", Lulis Leal "JoyfulGypsy"
8) iReporters: Miriam Cintron "mcintron", Julio Ortiz-Teissonniere "sjunat55", Richard Gaskin "professirx", Lulis Leal "JoyfulGypsy"
9) Red or white wine