Ten years ago, Lisa Carver and Carol Spieckerman united their talents to start a state-of-the-art retail consulting firm.  Today, these successful business women speak at community meetings and student gatherings to tell people exactly how they beat the odds.

As president of NewMarketBuilders, Carol Spieckerman serves as a strategic resource for product, brand and marketing companies and as an advisor on retail sales, presentation and content development best practices.  Carol possesses a unique understanding of retail macro trends and how marketers can translate them into compelling content and actionable strategies.

She is a speaker, presentation coach and the co-author of "Ready, Set, Whoa!  Are you Really Ready for Retailers?" and she regularly contributes to national news and industry publications including the Wall Street Journal, Fortune, Women’s Wear Daily, DSN Retailing Today.

"I totally enjoy watching people prosper, " says Spieckerman who started her own pro bono job search service.  "The trick to being successful is to be of value."

Working with both start-up and mature companies, Lisa Carver has defined strategic growth initiatives and marketing strategies for consumer products and technology organizations. She works with consumer products executives to focus and position their companies for retail longevity, new product launches and funding and her conflict resolution and intervention expertise has proven to be vital as companies make rapid and far-reaching organizational changes in order to remain competitive. She has developed key organizational messages as well as brand, identity, and media strategies to maximize exposure and has acted as a primary media liaison to broadcast and print media.

Lisa is a speaker, professional development coach and co-author of "Ready, Set, Whoa!  Are you Really Ready for Retailers?"

The company Lisa and Carol started, NewMarketBuilders,  is a retail-focused strategy firm that collaborates with companies on long-term corporate planning, strategic positioning, brand strategy, new product development, market segmentation, relationship-building and organizational development. Whether your brand is a store, a company, a license or a product, NMB augments teams during critical launch, reinvention and reinvigoration periods.

NMB advises U.S. and international manufacturers and licensors, academic researchers and private equity firms seeking expertise on retail industry dynamics, mass retail, consumer product launches, organizational best practices, and entrepreneurship.  The firm’s publications are distributed to over 10,000 readers worldwide.

For more information, go to NewMarketBuilders.com