- Posted December 11, 2009 by
Jackson Hole, Wyoming
This iReport is part of an assignment:
Copenhagen climate change conference
TGR makes climate change film for skiers and snowboarders
Teton Gravity Research believes that climate change is real. We decided to make a film geared towards reaching the youth and drawing attention to the potential effects of climate change on skiing and snowboarding. This is not your Al Gore type of documentary that dives deep into the science behind it, yet attempts to touch a cord with young kids around the world.
Generations discusses climate change through the perspectives of those for whom snowy winters have a deeper personal significance. Going beyond charts and numbers, Generations humanizes the debate on climate change by exploring the delicateness of winter and the intrinsic value of snow to people across generations and cultures.
Generations was conceived when The North Face, reached out to TGR and Protect Our Winters to produce a more compelling call-to-action over the climate crisis.
“We wanted to produce something that went beyond the traditional climate change speech. Generations takes the conversation a step further by relating global warming to real consequences and personal affection,” said Letitia Webster, Director of Corporate Sustainability and Strategic Marketing, The North Face.
Generations has already earned acclaim; in its first public debut the film won “Best Environmental Message” from the Backcountry Film Festival and “Best Environmental Film” at Rossland Mountain Film Festival. The film will continue an ambitious tour schedule through universities, film festivals and schoolroom environmental education programs. In addition, the full film is available to watch online and download for free at TetonGravity.com/generations,
Founder of POW and professional snowboarder Jeremy Jones said of the film, “I think there is a need for the debate on global warming to be humanized. It’s my hope that this film draws awareness and action toward a subject that holds dire consequences for an entire culture and sport.”
“We constantly do our best to draw attention to issues that are important to our audience and the sports we love. Currently, there is no bigger threat to winter sports than climate change—doing this film with POW and TNF was an amazing opportunity,” said Teton Gravity Research Co-Founder and film producer Steve Jones.
For a limited time, TGR will donate one dollar (up to $5000) to Protect Our Winters on behalf of each person who signs up for a complimentary Protect Our Winters Membership at TetonGravity.com/generations.