154,350
VIEWS
11
COMMENTS
 
SHARES
About this iReport
  • Approved for CNN

  • Click to view ChrisMorrow's profile
    Posted December 22, 2009 by
    ChrisMorrow
    Location
    Atlanta, Georgia
    Assignment
    Assignment
    This iReport is part of an assignment:
    Economy Tracker: Your stories

    More from ChrisMorrow

    Getting Intimate With the Economy: {intimacy} Bra Boutiques Susan & David Nethero, {intimacy}

     

    CNN PRODUCER NOTE     iReporter ChrisMorrow documented Susan and David Nethero's economy story. They launched the bra specialty store Intimacy 18 years ago in Atlanta, Georgia, and plan to continue expanding to other cities in 2010. You can see other stories about the economy here.
    - katie, CNN iReport producer

    I'll follow one business throughout the year alongside benchmarks in the overall economy. We'll see how their personal economy is doing in comparison to the nation’s trends, with insight along the way from these successful entrepreneurs with a quickly-growing enterprise.

     

    In this interview, the husband and wife team (you might notice Susan the "Bra Whisperer" from Oprah, Today Show and more) give me an intro to their business {intimacy} -- a chain of specialty bra boutiques they founded nearly 18 years ago.

     

    They speak about their journey, making the tough decision to work as a husband and wife team (adding David to the business Susan founded), how that ultimately sparked their growth (From Atlanta, to Madison Avenue, to now bicoastal) and looked ahead to 2010. They expect their biggest growth in a single year-- opening 5 news stores: a second in New York, two in Southern California (Los Angeles & Orange County) and more.

     

    They discussed their differentiators (a few: specialty bra fitting, unique inventory), their commitment to their team and their company culture, and their emphasis on the customer experience in this service-based business.

     

    video by: Chris Morrow

    Follow Chris on Twitter: www.twitter.com/morrowchris

    Add your Story Add your Story