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Posted December 27, 2009
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Newburyport, Massachusetts
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This iReport is part of an assignment:
Your tips for Small Business Success |
The Bread and Butter Project - A Business Helping Hungry Americans
The bread + butter project was the brainchild of 10 year-old Emma and 12 year-old Katie O'Rourke, who were bothered by what they learned at school about hunger problems in the US. With a laptop computer, and a little help from their parents, the girls launched a brand, a blog, and an online clothing store that raises money for food pantries. The bread + butter project donates 50% of its profits to nonprofit organizations that help feed the hungry. It's about working together as a family to develop a sustainable business model and find out what it takes to make a real difference. Starting with a single food pantry in August 2009, the bread + butter project expanded in November and is now partnering with a large food bank in each of the six New England states and is looking forward to a national expansion later this year. Katie and Emma are learning about all parts of the business - from product design and pricing to marketing and promotion - and are learning more about hunger in the US.
Visit their blog at: www.breadandbutterproject.com
Watch their first TV interview at: http://www.myfoxboston.com/dpp/morning/the-bread-and-butter-project
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