- Posted April 1, 2010 by
New York, New York
Nestle Butterfinger Now Insured by Lloyd's of London
Today is April Fool's Day, but this announcement from Butterfinger is no joke! Nestlè takes very seriously a consumer's desire to always lay a finger on their favorite candy bar, Butterfinger. And now, there's officially a $1 million dollar insurance policy to protect it.
This one-of-a-kind policy ensures the ongoing production of Butterfinger candy bars, so consumers can always get their fingers on a Butterfinger. The policy is underwritten by world famous Lloyd's of London, which insures valuable items, as well as celebrity body parts. And now, Butterfinger!
In addition to the Lloyd's of London insurance policy, Nestlè has created the Butterfinger Bar Insurance program to allow for a free replacement bar, should someone lay a finger on your Butterfinger. Beginning today, April 1st, Nestlè will replace any Butterfinger bar that someone else lays a finger on, up to the first 100,000 bars redeemed. No questions asked!
Visit Butterfinger.com/BarInsurance for details.